The Blog

20
Apr

The 3 Things To Avoid When Emailing Your List

When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs. There are many things to consider in avoiding many complications. While there are so many ways you can make people subscribe to your list, there are also some things you must do […]

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01
Apr

Promotional Items = Walking Billboards

Take a second and look around. You are probably at your desk reading this blog post or you are reading this on your phone. My bet is you have a few promotional items around that you may not realize are there anymore, but for one reason or another you kept it nearby. Me? Just at my office, I have an acrylic cup from one of my favorite vacation spots, a cup from the World Championship Goat Cook-Off, a couple of coasters, one representing my Longhorns, koozies from numerous clients, a client’s calendar and too many pens to count! At home, I have so many chip clips that I am never hurting for one when in need! Do I use them all? Yes! That’s what makes them effective. Even the notepad that I love so much I use it daily has the company’s logo on it.

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08
Mar

What are QR codes and Why Should you be Using them in your business??

Many of you (hopefully most) have seen these little box codes start popping up everywhere. What most of you don’t know is that these Quick Response (QR) codes have been around for some time now. They were invented in Japan in 1994!! But, like most new technology, it has taken years for these little codes […]

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17
Feb

Company Culture

As referenced in our blog about the Lunar Cycle, company culture is a huge part of a company’s success. Your culture is your brand. Want great customer service? Need high productivity and creative output? Want your employees to exude professionalism and enthusiasm? Need more sales? Do your employees reflect your mission statement?  It’s then environment […]

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11
Jan

The Written Word – Making a Comeback

I’ve noticed more and more lately that writing is sort of “last week.” It’s old school. Blame it on technology, if you like. Pick one: whether it’s cell phone texting,  word processing auto correct,  or spell check they’ve all contributed to the slow demise of a basic skill. Sometimes I wonder if a person realizes […]

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28
Dec

Marketing: All Wheels need to be in orbit.

Introducing the Lunar Cycle: All marketing wheels need to be in orbit! *Note: Our model is to serve as a summary of good marketing practices. To be successful in business, you have always needed a marketing strategy. Your marketing strategy has always needed to promote your brand while protecting it at the same time. And […]

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09
Oct

Our Thoughts on Customer Reviews: We Want to Hear from You!

As you’ve probably noticed, more and more people are looking to reviews to determine whether or not they should buy from a particular store, eat at a certain restaurant or buy a new product. Heck, you might be one of them…I know that I am! The stats are proving that people are trusting an online stranger over advertising. So, what does that mean for businesses? Get the reviews! Get your customers involved!

Here are some surprising stats:

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07
Jun

To “E” (mail) or not to “E” (mail) – Is This Really a Question? Email Marketing, Part 1

Did you know that most people spend more time reading email than browsing the Internet? We are an email-centric society. It is one of the primary ways we conduct business, share ideas, and communicate. It is both powerful and inexpensive; two things that most businesses need.

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12
May

Why Direct Mail? The Pros, Cons, and Proven Results

Direct mail is one of the most cost efficient and effective marketing tools businesses can use to reach their customers. For a small investment, direct mail reaches a large number of people, gets information directly into the hands of its audience, builds brand awareness and incites people to take action. Direct mail can offer incentives and discounts, educate the public, and can also promote other marketing incentives and tools at the same time (think website, social media badges, special online only offers, etc).

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15
Feb

5 Quick Marketing Tips for Gaining Market Share on a Tight Budget

We know that money is tight. But does that mean you should stop talking to your clients or looking for new ones? NO! Times like these are your opportunity to stand out from the competition. While your competitors are crawling into the corner, you should be stealing the spotlight!  Here are a few tips that […]

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30
Oct

2013 Online Marketing Trends

2013 as a year brings about a slew of new online marketing techniques. When marketing for a small business, it is always wise to consider what the effective, inexpensive option is. One trend that has been especially popular is the designing and redesigning of many websites. It is no secret that design matters a lot […]

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