Category

marketing

How Much is Your Online Reputation Worth to Your Business?

By | marketing, strategy, Uncategorized | No Comments

There’s a business adage that goes something like this: a happy customer tells a friend; an unhappy customer tells the world.  With the Internet at our fingertips and social media just a few clicks away, an unhappy customer really can tell the world in just a few seconds.  And the world is paying attention.

Here are some recent statistics concerning online reviews:

  • 92% of consumers read online reviews
  • 80% of consumers trust reviews as much as personal recommendations
  • 94% of consumers would use a business with a 4-star rating
  • 40% of consumers form an opinion after reading just one to three reviews
  • 73% of consumers form an opinion after reading up to six reviews
  • 88% of consumers form an opinion after reading up to ten reviews
  • 63% of customers are more likely to make a purchase from a site that has reviews
  • 68% of consumers trust reviews more when they have good and bad scores
  • Star rating is the number one factor used by consumers used to judge a business
  • Online reviews are a search engine ranking factor

Online research plays a vital role in consumer purchasing and it is clear that online reviewers have become key influencers in the purchase decision-making process.  Now more than ever, it is critically important that businesses capitalize on the value that online reviews offer.

Now, ask yourself these questions:

  • Does your website display your company’s online reviews?
  • Does your business have fewer than 10 online reviews in the last two months?
  • Is your average star rating on Yelp or Google Maps four stars or higher?

If the answer to any of these questions is no, then you may be not be making the most of your company’s online reputation.   Full Moon Design Group can help you determine a strategy for managing and improving the impact of your online reviews.  For assistance with online reputation management, contact Full Moon Design Group at (512) 428-9072.

How to Generate More Likes on Your Facebook Business Page

By | full moon design group, marketing, social media, strategy, Uncategorized, Vicky Gouge | No Comments

The more likes your Facebook business page has, the more opportunities to get your message and products to the people who are most likely to engage with your content and make a purchase. Facebook uses a variety of algorithms to give more reach to posts that come from a page with a higher number of fans, and the more that your content is shared and circulated the more credible your brand become in the eyes of search engines and other users. So ensuring your page gets as many likes as possible is vital to your social media marketing strategy.

In a world that’s saturated with advertisements and a variety of companies to choose from, how do you gain the trust of users enough to begin following your brand? Here are a few ways to generate more likes for your business page on Facebook:

  • Optimize your Facebook page info: Be sure to fill out as much of the page information as you can and keep it consistent with your other social media business pages or accounts where your brand is represented. Most people will only see the basics when they look at your Facebook page: Your Company name, your picture, and a brief description. Making sure they are consistent prevents any possible confusion and shows potential customers that you are reliable. Don’t forget to make sure it’s aesthetically pleasing, too—you want people to remember your brand.
  • Post engaging content: Facebook users are inundated with content on their feed, so “content for content’s sake” is not going to cut it. Pictures, links, videos, and posts all need to be engaging enough to capture your audience’s attention—are you providing information that they can utilize and rely on in moments of need? Are you helping them answer a particular question or are you just paraphrasing information that you have already posted? However, it’s important to remember that content does not have to be limited to blogs. Visual posts, in the form of pictures or videos, are more likely to receive engagement and attract new fans.
  • Stay active: Post frequently. In most cases, this will be somewhere between 3 days per week to every day. You can also use Facebook Page Insights to tell when your fans are online so you can make sure to be available to join in the discussions that are happening about your business. Also, by posting something when your audience is online, you increase the likelihood that your message finds the user right when they are online.
  • Run a contest: Contests are a great way to promote your brand on Facebook. To be most effective, they should be simple, yet fun. They should also be relevant to your audience so that more people are likely to participate and spread the word about your contest or specials. Make sure that you keep everyone updated on when the contest or special is about to end and then announce the winners—show your target audience all the fun people are having by associating with your brand
  • Use social media monitoring: Facebook Page Insights provides a number of metrics you can use to measure the effect your posts have on your audience, allowing you to adjust content and timing accordingly. Demographic data of your current followers such as age ranges, gender, geo, and other interests can give you a better representation on who your ideal customer is so you can target similar audiences. Audience targeting helps make sure that your message and advertisements are presented in the News Feed of users who are most likely to take an interest in your brand or your products being offered.

 

 

Coupled with good design and a strong brand, these tips will help ensure that your brand is deemed as credible and trustworthy to people who aren’t already fans of your Facebook business page. For more information, contact the experts at Full Moon Design Group.

Promotional Items = Walking Billboards

By | advertising, branding, marketing, Promotional Marketing, strategy | No Comments

Take a second and look around. You are probably at your desk reading this blog post or you are reading this on your phone. My bet is you have a few promotional items around that you may not realize are there anymore, but for one reason or another you kept it nearby. Me? Just at my office, I have an acrylic cup from one of my favorite vacation spots, a cup from the World Championship Goat Cook-Off, a couple of coasters, one representing my Longhorns, koozies from numerous clients, a client’s calendar and too many pens to count! At home, I have so many chip clips that I am never hurting for one when in need! Do I use them all? Yes! That’s what makes them effective. Even the notepad that I love so much I use it daily has the company’s logo on it.

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What are QR codes and Why Should you be Using them in your business??

By | advertising, Direct Marketing, Graphic Design, marketing, Vicky Gouge | No Comments

Many of you (hopefully most) have seen these little box codes start popping up everywhere. What most of you don’t know is that these Quick Response (QR) codes have been around for some time now. They were invented in Japan in 1994!! But, like most new technology, it has taken years for these little codes to emerge. Now they are widely used by businesses to market themselves.

Now how would you use a QR code in your business (take a snapshot of this code and find out)? QR codes allow you to directly market specific areas of your business. For example, a real estate agent gets a new listing; Full Moon Design Group creates the new listing flyer for them and includes a QR code on it. A home buyer picks up a flyer and takes a snapshot of the QR code on the flyer using one of numerous smart phone QR code reader apps. It then opens up a unique url address that provides the potential home buyer additional information that can’t be found on the flyer or the MLS sheet (ie: the url sends them to the virtual tour).

QR codes can be used to promote specific areas of your website, a phone number, SMS, or text. With emerging technology and the use of smart phones, consumers can click on a QR code to retrieve a coupon or special that a business is offering. Businesses can use them to drive traffic to their websites for promotions. It’s all at your fingertips.

Want to generate a code for your website? Go to http://qrcode.kaywa.com/. Just type in your information and the code will generate. Right click on the code and save to your computer. Insert into your marketing materials. Be sure to track your hits/page views and/or leads specifically from the code.

Let Full Moon Design Group create and insert QR codes into your marketing campaigns.

Marketing: All Wheels need to be in orbit.

By | advertising, branding, corporate branding, design, Direct Mail, Direct Marketing, email marketing, full moon design group, Graphic Design, marketing, Promotional Marketing, social media, strategy, Uncategorized, website | One Comment

Introducing the Lunar Cycle: All marketing wheels need to be in orbit!
*Note: Our model is to serve as a summary of good marketing practices.

To be successful in business, you have always needed a marketing strategy. Your marketing strategy has always needed to promote your brand while protecting it at the same time. And the result of a truly successful marketing plan is a well recognized brand of a profitable business! Smaller businesses struggle daily to keep up with their marketing and branding. It’s easy to get focused on one particular method and forget about the rest. I am writing this blog today to stress that marketing strategies have not changed and as a business, you can’t survive on just one approach!

Full Moon Design Group’s Luna Cycle

Print doesn’t substitute your networking activities and web doesn’t substitute your print materials and social media does NOT substitute for all of it! Instead, you will want to make sure that they are all working together, in unison, promoting your brand and communicating the same message.

There are five different marketing wheels and each one orbits around your brand. Each of the five, have their own moving parts. We will be expanding this blog into several posts in an effort to start the conversation of each of the wheels and the components it is made of.

It all starts with your Company Culture. Developing a strong company culture will ensure that your company’s mission is brought to the forefront and that you are getting the Word of Mouth marketing that you want.

Next, you have your Activities. These activities consist of Special Events that you hold as a company, Charities or Non-Profit organizations that you and your company support, local Chambers that you are a member of, Professional Associations that make sense for your company and employees, Sponsorships that promote your brand to the right audience and Tradeshows that will help you get in front of your audience.

Your printed materials will consist of creative Ads, Direct Mail, Stationary, Brochures/Flyers/Pushcards, Promotional products and Presentation Materials. When engaging in your Activities, it’s always helpful to have printed material to support your brand. What printed material you have at each activity should be relevant and impactful.

Moving to the digital world, you now need to have a website. Your website should be clean, inviting and engaging to your current clients and prospective ones. Features of your website that should not be overlooked include a Blog, Newsroom and Email sign up form for your newsletter. In your Blog, you’ll be the expert and offer advice, your Newsroom will keep people abreast of the “goings on” in your company, and your Email newsletter will be a place for special offerings and information.

Expanding into the digital world, we find Social Media and boy does it get complicated and overwhelming! Social Media is an all access pass to the world. It’s a free medium for you to engage strangers, communicate your thoughts & ideas, and invite people in to really “get to know you” as a business. Social Media is now the gateway to higher rankings from search engines like Google, Yahoo, and Ask. To keep it simple, we’ve grouped Social Media into several descriptive categories…and this just scratches the surface!

The most familiar outlet is the Lifestreams/Microblogs which include Twitter, Facebook, and MySpace. Within these Lifestreams, you will find Location Based applications like Gowalla, Foursquare, and Whrrl…great ways to promote your business and interact with the public. When blogging or offering useful white papers, Social Bookmarking is a great way to make sure people find you. Popular methods are Delicious or Stumbleupon. Moving on to more fun stuff, you’ll find the Media Sharing sites like YouTube, Ustream and Flickr. For businesses, it’s important to participate in Business and Niche Networking sites like LinkedIn, Ning & Spoke. And last, but not least, you have the Review based sites including Yelp, Google & Yahoo.

The sixth component of the Luna Cycle is Public Relations. Your public relations strategy should be coordinated with your marketing strategy and pushing the information out to the public. Full Moon Design Group has strategic PR partners in place that we work with frequently to ensure our clients get exposure in all aspects of their business, in as many places where their audience resides.

Why Direct Mail? The Pros, Cons, and Proven Results

By | advertising, branding, design, Direct Mail, Direct Marketing, full moon design group, marketing, strategy, Vicky Gouge | No Comments

Direct mail is one of the most cost efficient and effective marketing tools businesses can use to reach their customers. For a small investment, direct mail reaches a large number of people, gets information directly into the hands of its audience, builds brand awareness and incites people to take action. Direct mail can offer incentives and discounts, educate the public, and can also promote other marketing incentives and tools at the same time (think website, social media badges, special online only offers, etc).

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5 Quick Marketing Tips for Gaining Market Share on a Tight Budget

By | advertising, branding, corporate branding, full moon design group, marketing, social media, website | No Comments

We know that money is tight. But does that mean you should stop talking to your clients or looking for new ones? NO! Times like these are your opportunity to stand out from the competition. While your competitors are crawling into the corner, you should be stealing the spotlight!  Here are a few tips that will help you gain market share and shine even brighter now.

Tip #1:

Attend networking meetings.

royblumenthal

royblumenthal

The best business relationships start face-to-face. Plus, most networking meetings occur during meal time…and since you have to eat, you might as well be meeting prospects as well. Networking opportunities surround you! The first place to look is your local chamber. Then you will want to ask fellow members where else they network and interact with other businesses owners. Another outlet is to find something that you have a passion for, like a non-profit group or arts group. Get involved and build those relationships. You could network morning, noon and night if you really wanted to! But don’t forget, it’s all about who YOU are (See Tip #4) and what YOU have to offer.  What you get in return will soon follow.  NetworkInAustin is a great Austin resource to find networking opportunities around town.

Tip#2:

Matt Hamm

Matt Hamm

Utilize social media outlets. Currently, most social media sites are free. This is a great time and place to establish yourself as an industry expert. First, most companies are still not using these outlets to reach their customers.  Those that are, may not be direct competitors. If they are direct competitors, then that’s even more reason to make your presence known.  Second, you have friends and colleagues and they have friends and colleagues, and so on. Facebook, MySpace, Twitter, LinkedIn, etc. are all great places to share your knowledge and they are where most people (2010 stats and facts) these days reside online. People are hungry to learn – hungrier now than they’ve ever been before and they usually turn to their immediate networks first to find the information they seek.  Make sure it’s you that they are getting their knowledge from! (and having a presence on these sites actually helps your SEO!)  Not sure where to start?  Call us:  512.428.9072.  We can help.

Tip#3:

Ask for referrals. This is something that we all forget to do and it should be the easiest task of all! Pick out your top clients – especially if they are always raving about your products or services – and ask them if they can introduce you to some more prospects. You will find that your happiest clients are more than willing to help you in growing your business…You just have to ask! Quality referrals most often come from those with whom you have already done business.  Full Moon Design Group knows this and we are rewarding those who think of us and send business our way.  We recently launched our 2nd Annual Referral Reward Campaign.  Our rewards prove to our clients that we appreciate their confidence in us.

Tip #4:

Ensure that you have a memorable identity.

matthew solle

matthew solle

It’s simple – marketing is consistently getting in front of prospects with a consistent look and feel on a repetitive basis. Your business brand or identity is the foundation that you will need to build credibility in the marketplace. If you are going to seek business from your competitors, you better make sure that you look like you have a business. No self-designed business cards that you have printed on perforated stock from your local office supply store…nope…not allowed! You need exceptional quality assets to let your audience know that you can provide that same quality in the products or services you offer.  Not sure what I mean by brand/identity? Take a look at Full Moon Design Group portfolio section to give you more of an idea:

http://www.fullmoondesigngroup.com/portfolio.html

Tip #5:

Make sure you have a website. If you don’t, now is the time. The web is no longer a luxury for businesses…it’s a must. Times are changin’ folks and your website is no longer your online brochure. It’s a place where people are looking to learn more about you, your clients, your culture. They want to interact and learn from you. Blogging, videos and pictures is what’s hot for websites now. The time and money that you invest in your website will pay off in the end. Think about it…your site is working prospects when you are busy at that networking lunch (see Tip #1) or sound asleep in bed! But websites aren’t cheap, you say… Or are they?  Full Moon Design Group has websites starting at just $500 – sites that you can change content on your own (and we’ll show you how!) and blog and feed into those social media outlets of which you are now a part (re: Tip #2).  Take a look at a few samples below:

www.jbaustin.com/
www.austinecofence.com/
www.hillcountryhomeimprovements.com/

2013 Online Marketing Trends

By | advertising, Direct Marketing, marketing | No Comments

2013 as a year brings about a slew of new online marketing techniques. When marketing for a small business, it is always wise to consider what the effective, inexpensive option is.

One trend that has been especially popular is the designing and redesigning of many websites. It is no secret that design matters a lot to a consumer. They would be much more likely to do business with a company that has a clean, interesting website, rather than a company that operates on a website that looks like it came out of the Jurassic period. Small businesses should look to companies like Apple, which, keep in mind, sells just a small assortment of products, but the products they do produce are well designed and easy to navigate. Even their website is aesthetically pleasing but it is extremely hard to get “lost” while navigating it. Want to look more attractive to future customers? It’s time to revamp that default website into something that looks like a masterpiece.

Another developing marketing trend in 2013 is the use of video in advertising. Let’s face it — a ton of videos are watched online everyday (about 4 billion every day….whew that’s a big number) If you scroll down your Facebook feed just for a second, then you will see that one of your friends probably shared a video link with the rest of the world. Actually, about 68% of video watchers share video links, which only means more exposure from a marketing standpoint. It also helps that people remember information from a video much better than just seeing an image or plain text. So, you wanna be remembered by your audience? You’d be nuts not to implement videos in your advertising campaigns.

Worldwide, there are about 5 billion mobile users and about 1.1 billion of those are subscribed to some form of a smartphone. The world went and still goes bonkers for products such as the iPhone, Samsung Galaxy, iPad, and HTC Evo. Many companies are creating mobile versions of their websites to allow for ease of access while on a mobile device. They are also creating campaigns that apply to smartphone users only, such as an app on the iPhone or Samsung Galaxy. It’s time to get mobile and appeal to one of the biggest markets in the country.

Lastly, one of the biggest trends developing in online marketing is the use of “loyalty marketing”. Everyone knows that it is more costly to attract a new customer than to retain a regular customer. With the rise in social media, customers can now feel “connected” to a company they are doing business with. They feel free to share their opinions on a new product or a new feature on the company’s website. As a result, a customer feels “included” with the companies decisions and announcements. Businesses now are trying to find creative ways to reward customers for their loyalty. They want to ensure that their customers feel appreciated and valued. When considering marketing for a small business, it is now almost imperative that you consider how the customers feel like they are being treated by said business. Ensuring that they feel more included with the company makes them feel more loyal to the company, which means they will continue doing business with you.

2013 is more than halfway over, but there is still plenty of time to create an innovative and successful marketing campaign. When advertising for your small business, be sure to consider the trends of the year listed above. More importantly, be sure to contact Full Moon Design Group and let them help you develop a lasting marketing campaign.

2013 as a year brings about a slew of new online marketing techniques. When marketing for a small business, it is always wise to consider what the effective, inexpensive option is.

                One trend that has been especially popular is the designing and redesigning of many websites. It is no secret that design matters a lot to a consumer. They would be much more likely to do business with a company that has a clean, interesting website, rather than a company that operates on a website that looks like it came out of the Jurassic period. Small businesses should look to companies like Apple, which, keep in mind, sells just a small assortment of products, but the products they do produce are well designed and easy to navigate. Even their website is aesthetically pleasing but it is extremely hard to get “lost” while navigating it. Want to look more attractive to future customers? It’s time to revamp that default website into something that looks like a masterpiece.

                Another developing marketing trend in 2013 is the use of video in advertising. Let’s face it — a ton of videos are watched online everyday (about 4 billion every day….whew that’s a big number) If you scroll down your Facebook feed just for a second, then you will see that one of your friends probably shared a video link with the rest of the world. Actually, about 68% of video watchers share video links, which only means more exposure from a marketing standpoint. It also helps that people remember information from a video much better than just seeing an image or plain text. So, you wanna be remembered by your audience? You’d be nuts not to implement videos in your advertising campaigns.

                Worldwide, there are about 5 billion mobile users and about 1.1 billion of those are subscribed to some form of a smartphone. The world went and still goes bonkers for products such as the iPhone, Samsung Galaxy, iPad, and HTC Evo. Many companies are creating mobile versions of their websites to allow for ease of access while on a mobile device. They are also creating campaigns that apply to smartphone users only, such as an app on the iPhone or Samsung Galaxy. It’s time to get mobile and appeal to one of the biggest markets in the country.

                Lastly, one of the biggest trends developing in online marketing is the use of “loyalty marketing”. Everyone knows that it is more costly to attract a new customer than to retain a regular customer. With the rise in social media, customers can now feel “connected” to a company they are doing business with. They feel free to share their opinions on a new product or a new feature on the company’s website. As a result, a customer feels “included” with the companies decisions and announcements. Businesses now are trying to find creative ways to reward customers for their loyalty. They want to ensure that their customers feel appreciated and valued. When considering marketing for a small business, it is now almost imperative that you consider how the customers feel like they are being treated by said business. Ensuring that they feel more included with the company makes them feel more loyal to the company, which means they will continue doing business with you.

                2013 is more than halfway over, but there is still plenty of time to create an innovative and successful marketing campaign. When advertising for your small business, be sure to consider the trends of the year listed above.

Email Marketing – Can it still work?

By | branding, email marketing, marketing | No Comments

Did you retweet that from her?  Just a second, let me add her as a friend. Instagram that picture!

The above are phrases that have become almost every day terms. Social media now almost dominates the internet, so it’s not silly to assume it dominates the online advertising field. It leads many to wonder: “Is email even still alive?” Many businesses now wonder if email marketing is even effective anymore, as teens have grown away from it and gravitated towards other social media outlets.

Hold the procession line – stop the bagpipes; email is not dead.  In fact, email is very much alive, as it not only has territory on the internet, but on mobile phones as well. It is no secret that email has lost its appeal with teenagers, as the percentage of teens with email accounts dropped from 84% to 73% in the last eight years, but email still remains very effective in reaching adults and senior citizens. In fact, 75% of internet users aged 64 and older use email as their primary source of communication. With the addition of smartphones into the market, email has become much easier to access – some could argue it’s much easier to access and navigate than certain social media websites.  In fact, over 80 million people access their email through the phones EVERY DAY. The world is becoming more mobile day by day, so this number should continue to grow throughout the years.  Although it seems somewhat old-fashioned, email is still the primary source of communication for millions of people across the globe.

With its simplicity, accessibility, and speediness aside, email still has many positive qualities that make it a reliable advertising medium.

First off, email is direct. A facebook page for a business can easily get crowded with nonsensical comments. Email, however, can’t get crowded with anything except information. Some may argue that many emails are simply spam; however, many people are still out for the deals that the “spam” contains. Even in deleting the email, most email users will remember the business name in their unconscious mind, which is a powerful asset in the advertising industry.

Email is also very personal. A facebook page or a twitter feed with thousands of followers lack the originality that an email could produce. Since the business email is sent to YOUR inbox, you are more likely to respond to it, as you feel like the business has gone out of their way to email YOU.

Finally, email is extremely adaptable. It has outlived every single one of its social media competitors. The problem lies in the fact that many social media websites thrive off the “fad” effect, meaning they are extremely popular for a short period of time before they eventually fade out of existence. (Remember MySpace?) Email has lived this many years because it provides the one thing still needed by the general public: functionality.

Businesses, when you are looking for an inexpensive and reliable source of marketing, always consider email. It may lack the glitz and glam that many social media sites produce, but it still remains a humble giant in the advertising agency because of its simplicity, speed, and accessibility.

So you can see there is a lot to know about email marketing before you hit the send button.  Full Moon Design Group can help you achieve your goals while avoiding costly errors.  We can ensure that your message goes out at the right time, to the right people, and with the best possible outcomes.  Building an effective email campaign isn’t easy, but we make the process easy for you.  We integrate it with your overall marketing campaign to gain maximum exposure for your business and your brand.  There is a right mix of elements and we can help you determine what the right mix is for you.  Give us a call. 512-428-9072

So, can I have your email?