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Vicky Gouge

How to Generate More Likes on Your Facebook Business Page

By | full moon design group, marketing, social media, strategy, Uncategorized, Vicky Gouge | No Comments

The more likes your Facebook business page has, the more opportunities to get your message and products to the people who are most likely to engage with your content and make a purchase. Facebook uses a variety of algorithms to give more reach to posts that come from a page with a higher number of fans, and the more that your content is shared and circulated the more credible your brand become in the eyes of search engines and other users. So ensuring your page gets as many likes as possible is vital to your social media marketing strategy.

In a world that’s saturated with advertisements and a variety of companies to choose from, how do you gain the trust of users enough to begin following your brand? Here are a few ways to generate more likes for your business page on Facebook:

  • Optimize your Facebook page info: Be sure to fill out as much of the page information as you can and keep it consistent with your other social media business pages or accounts where your brand is represented. Most people will only see the basics when they look at your Facebook page: Your Company name, your picture, and a brief description. Making sure they are consistent prevents any possible confusion and shows potential customers that you are reliable. Don’t forget to make sure it’s aesthetically pleasing, too—you want people to remember your brand.
  • Post engaging content: Facebook users are inundated with content on their feed, so “content for content’s sake” is not going to cut it. Pictures, links, videos, and posts all need to be engaging enough to capture your audience’s attention—are you providing information that they can utilize and rely on in moments of need? Are you helping them answer a particular question or are you just paraphrasing information that you have already posted? However, it’s important to remember that content does not have to be limited to blogs. Visual posts, in the form of pictures or videos, are more likely to receive engagement and attract new fans.
  • Stay active: Post frequently. In most cases, this will be somewhere between 3 days per week to every day. You can also use Facebook Page Insights to tell when your fans are online so you can make sure to be available to join in the discussions that are happening about your business. Also, by posting something when your audience is online, you increase the likelihood that your message finds the user right when they are online.
  • Run a contest: Contests are a great way to promote your brand on Facebook. To be most effective, they should be simple, yet fun. They should also be relevant to your audience so that more people are likely to participate and spread the word about your contest or specials. Make sure that you keep everyone updated on when the contest or special is about to end and then announce the winners—show your target audience all the fun people are having by associating with your brand
  • Use social media monitoring: Facebook Page Insights provides a number of metrics you can use to measure the effect your posts have on your audience, allowing you to adjust content and timing accordingly. Demographic data of your current followers such as age ranges, gender, geo, and other interests can give you a better representation on who your ideal customer is so you can target similar audiences. Audience targeting helps make sure that your message and advertisements are presented in the News Feed of users who are most likely to take an interest in your brand or your products being offered.

 

 

Coupled with good design and a strong brand, these tips will help ensure that your brand is deemed as credible and trustworthy to people who aren’t already fans of your Facebook business page. For more information, contact the experts at Full Moon Design Group.

What are QR codes and Why Should you be Using them in your business??

By | advertising, Direct Marketing, Graphic Design, marketing, Vicky Gouge | No Comments

Many of you (hopefully most) have seen these little box codes start popping up everywhere. What most of you don’t know is that these Quick Response (QR) codes have been around for some time now. They were invented in Japan in 1994!! But, like most new technology, it has taken years for these little codes to emerge. Now they are widely used by businesses to market themselves.

Now how would you use a QR code in your business (take a snapshot of this code and find out)? QR codes allow you to directly market specific areas of your business. For example, a real estate agent gets a new listing; Full Moon Design Group creates the new listing flyer for them and includes a QR code on it. A home buyer picks up a flyer and takes a snapshot of the QR code on the flyer using one of numerous smart phone QR code reader apps. It then opens up a unique url address that provides the potential home buyer additional information that can’t be found on the flyer or the MLS sheet (ie: the url sends them to the virtual tour).

QR codes can be used to promote specific areas of your website, a phone number, SMS, or text. With emerging technology and the use of smart phones, consumers can click on a QR code to retrieve a coupon or special that a business is offering. Businesses can use them to drive traffic to their websites for promotions. It’s all at your fingertips.

Want to generate a code for your website? Go to http://qrcode.kaywa.com/. Just type in your information and the code will generate. Right click on the code and save to your computer. Insert into your marketing materials. Be sure to track your hits/page views and/or leads specifically from the code.

Let Full Moon Design Group create and insert QR codes into your marketing campaigns.

Why Direct Mail? The Pros, Cons, and Proven Results

By | advertising, branding, design, Direct Mail, Direct Marketing, full moon design group, marketing, strategy, Vicky Gouge | No Comments

Direct mail is one of the most cost efficient and effective marketing tools businesses can use to reach their customers. For a small investment, direct mail reaches a large number of people, gets information directly into the hands of its audience, builds brand awareness and incites people to take action. Direct mail can offer incentives and discounts, educate the public, and can also promote other marketing incentives and tools at the same time (think website, social media badges, special online only offers, etc).

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The Importance of Direct Mail and Email Marketing in the Social Media Age

By | branding, Direct Mail, Direct Marketing, full moon design group, marketing, social media, strategy, Vicky Gouge | No Comments

I have had quite a few posts recently touting the benefits of social media.  While still in its infancy, social media and social networking are incredibly powerful when executed properly and when companies use them to bridge the communication gaps between themselves and their customers, clients, and core audiences.  But while just about everyone is at least dipping their toes into social networking these days, it is important to realize a couple of important things about those old tried and true methods: direct mail and email marketing.

1.  The social market is just one more component in the Wheel of Persuasion. Direct mail and email marketing are

Marketing Wheel of Persuasion

tools on the wheel as well, and in order to have an effective campaign, all elements must be considered,utilized and executed properly, and then measured to receive the maximum ROI.

2.  While there is a mass migration to social media and so many companies are advertising and selling their “wares” on social media sites, they are forgetting about direct mail and email marketing; thus these avenues may actually become more effective.  Direct mail and email marketing can also be just as cost effective as a properly planned social media campaign.  By using all of these avenues to reach your targets on multiple levels and multiple locations you are reinforcing brand recognition and messaging, and creating a stronger campaign as you go.

3.  Email marketing may seem easy, but there are a lot of very strict laws out there that prohibit businesses from sending unsolicited messages.  If you are caught doing this without following the rules, it can be costly on a number of levels.  (A.)  You can be given a pretty steep fine and in this economy can anyone really afford this?  (B.)  You lose the trust of your audience.  When you send spam, you are bringing your company and your campaign down to the same level as those businesses (is that what they really are?) that send out the latest discounts on male enhancement drugs.  Is this really the category under which you want your message to be filed?  No.  Marketing professionals are very aware of these laws and it is in your best interest to consult with them before you try to send anything out.

One thing to remember about using social media to promote your business is that it takes time to develop relationships and gain the trust of those people you are trying to reach.  Then once you reach them, often the messaging is not perceived in the manner in which you intended it to be conveyed.  But remember, perception is reality from each person’s standpoint.  Full Moon Design Group is experienced in reaching audiences using techniques that limit those variations in perception and truly get across the meaning in the light our clients want to be seen in.

Consistency is the key. Direct mail, email marketing and social media can actually be used to cross promote each other.  The point being is that marketing effectiveness does not happen in a bubble.  They should all be a part of your overall campaign.  They strengthen your brand, your image, your message and get you in front of your customers.  Let us help you develop a strategic overall marketing campaign and design the right mix of all of these elements that is right for your company.  Contact us today: 512.428.9072

Full Moon Design Group Owner Joins Promise House Board

By | full moon design group, News, Newsroom, Vicky Gouge | No Comments

Dallas, Texas, October, 2012 – Full Moon Design Group, Inc. proudly announces that Principal, Vicky Gouge was recently voted onto the Promise House Board of Directors.  Gouge will be the Chairperson of the Marketing committee for Prom Squared and will be assisting the internal marketing department with various needs, support, and guidance.

“I am truly honored to have been invited by Promise House,” said Principal, Vicky Gouge.  “Working with teens and young adults is a passion and I look forward to helping contribute time and marketing assistance.”

The vision of Promise House is that every teenager has a safe and nurturing place to call home. Promise House embraces homeless, runaway and at-risk teens, giving them individualized support, skills, encouragement and hope to live a better life. They accomplish this through: Crisis Intervention, Emergency Shelter and Long-term Housing, Case Management and Counseling Services, Education Services, Advocacy, and Outreach.

For more information on Promise House and volunteer or donor opportunities, please visit www.promisehouse.org.

 

About Full Moon Design Group

Founded in 2004, Full Moon Design Group, Inc. is a fully custom graphic design firm specializing in the creation and production of competition-devouring marketing materials.  From logos to Websites, Full Moon Design Group creates and produces concepts that clearly state your message in a simple and concise manner.  Founders Katie Osborne and Vicky Gouge, and the rest of the Full Moon team, believes in maintaining a standard of quality with a steadfast commitment to customer service and satisfaction.

 

For more information about Full Moon Design Group, please visit them online at www.fullmoondesigngroup.com.

Full Moon Design Group wins MAX award by the Home Builders Association of Greater Austin

By | Direct Mail, full moon design group, Newsroom, Vicky Gouge | No Comments

Austin, Texas, June 14, 2010Full Moon Design Group, Inc. proudly announces that a direct mail campaign designed for Sterling Custom Homes wins a MAX Award by the Home Builders Association of Greater Austin.

Principal & Co-Founder Vicky Gouge who designed the postcard campaign was very please and excited. “I was surprised and honored that the campaign Sterling Custom Homes submitted was selected as the winner. The goal of Full Moon is to provide as much exposure as possible for our clients through professional design services.”

Sterling Custom Homes has been a client of Full Moon Design Group since 2004. Other client award recipients were Gayle Berkbigler (Realtor of the Year), and Eric Olsen (Best Remodeled Project $100,000-$150,000).

About Full Moon Design Group

Founded in 2004, Full Moon Design Group, Inc. is a fully custom graphic design firm specializing in the creation and production of competition-devouring marketing materials.  From logos to Websites, Full Moon Design Group creates and produces concepts that clearly state your message in a simple and concise manner.  Founders Katie Osborne and Vicky Gouge, and the rest of the Full Moon team, believes in maintaining a standard of quality with a steadfast commitment to customer service and satisfaction.

For more information about Full Moon Design Group, please visit them online at www.fullmoondesigngroup.com.

Social Media: Ready… Set… Now What?

By | advertising, branding, corporate branding, full moon design group, marketing, social media, strategy, Vicky Gouge | No Comments

So you are taking the plunge.  You’ve heard it over and over and you are taking the first steps toward getting your business in the social media / social networking realm.  Ready… Set… Now What?

Thoughtful planning and consideration need to go into the process, but the effort can be daunting and outright overwhelming.

Here’s a good solid approach that just about any business can follow and be successful with when entering social networking.

by Robbert van der Steeg1. Make the commitment and decide your time commitment. How much time you are willing to commit to be consistent with your participation?  The benefits of social media do not happen overnight.  They take time.  Making this commitment and sticking to it is the only way to ensure success.  Be realistic.  If you think you can only commit to an hour a week, then a blog may be the way to go (We like WordPress).  Got 2 hours? Why not establish a Facebook page as well.  As you become more familiar with each new site, you will find natural efficiencies occur and you will have more time to add more sites to your repertoire.

2. Monitor and listen and follow. Sometimes this is the easiest step and it will get you used to what is being said, by whom it is being said and the intricacies of engaging in those conversations.  This is often overlooked, but can be one of the most important steps you should take.  It gives you insight to your audience and will give you opportunities to be involved before you start blasting your message.  Technorati is a great tool for finding who is talking about what.  It’s free and you can search just about any term or group of terms and get a list of blogs or blog posts that pertain to those terms.  You can even find blog rankings and other pertinent information so you know who the industry influencers are no matter what industry you are in.  Follow the people who you find interesting.  Find industry experts and follow their conversations.  Learn what they do, what they talk about, who they follow and follow those people as well.  The more people you follow, the more you will learn.

3. Define your objectives and determine your measurements of success. What do you hope to gain by becoming active?  Brand awareness? Better customer service? Increased sales?  Specifically state your goals and you will have a way to measure them and determine if your efforts are worth the time.  Will you measure success by the number of “followers” or “fans”? or will measure success by the number of posts or comments to your blog?

4. Do your research. Who is your audience? Where (which sites) do they reside? Why should they listen to you (i.e. what do you have to offer)?  Without this prior knowledge and understanding, you are basically taking a shot in the dark hoping to hit your target… oh after you’ve been twirled around until you are almost sick with dizziness.  Yep. That’s a good analogy. If you start spattering off about nothing in particular to no one (or everyone) in particular, the chances of people taking your seriously are pretty slim.  Or they may just tune you out completely.  Take your time to develop the right ideas, but hurry up already…  The world is waiting.

5. Establish a strategy or game plan. Don’t just start blasting anyone and everyone with no process or purpose.  Develop a schedule.  Develop a theme. Get organized.  Brainstorm topic ideas that you have knowledge of, have an opinion about, or want to learn about.  This last one is important, because not everything has to be about what you know.  It can be about what you don’t know!  There is nothing wrong with asking for advice from your audience.  This can lead to trust and open communication because people want to feel needed and they like to offer their “solicited” advice.

6. Monitor comments/conversations. It’s not just about your message.  It’s also about what other people are saying and topics they are discussing when it pertains you or your business.  And there are always dissenters out there that need to be addressed.  The only way you are going to know about these is to keep an eye on what is happening on the sites where you have a presence.  There are easy to use monitoring tools out there. Check out Hootsuite.  It’s a good one for monitoring and integration (plus a lot of other really cool tools.  We’ll get to this in a later post).

7. Determine time frame for measuring success. I’ll say it again: The benefits of social media do not happen overnight. However, you must track your progress as you go.  Remember those goals?  You have a starting point.  Now, how fast are you going to get there with the relation to the time commitment to which you have agreed?  What is working?  What is not?  What is necessary for consistent imaging of your brand?  Will you measure each of these by the week, by the month, by the quarter?  No matter what measurement scale or time frame you decide, make sure you are consistently measuring the same thing over a longer period of time.

8. Adjust as necessary. Not every site works for every person or business.  Only you can determine how best to use your time and how effective that use of time is on obtaining your goals.  Don’t be afraid to start something new, but think twice before you stop participating on a site.  Make sure you have used it effectively and for an adequate amount of time.  Most importantly: make sure your audience isn’t left hanging.

Of course, not everyone has the time to get in and get started or keep the time commitment to an appropriate level.  Full Moon Design Group has professionals that are experienced in helping clients engage with their customers on a variety of platforms.  We can help integrate your social media strategy into your overall marketing strategy, no learning curve involved.  We can guide you through each step or we can manage your strategy from start to finish.  We take your comfort level into consideration and develop the right plan for you and your business.

Want to get started?  Give us a call.  512.428.9072

Full Moon Design Group Owner is Awarded ‘Member of the Quarter’ by the Westlake Chamber of Commerce

By | News, Newsroom, Vicky Gouge | One Comment

Austin, Texas, July 17, 2009 – Full Moon Design Group, Inc. proudly announces that Principal and Co-Founder Vicky Gouge was recently awarded the ‘Member of the Quarter’ by the Westlake Chamber of Commerce.

“I was surprised and honored to receive the award at last week’s luncheon. It’s nice to recognized by a group of professionals whom I admire. I couldn’t be more proud to represent the chamber and continue to support them.” Vicky Gouge

Gouge and her team at Full Moon Design Group, who have been Westlake Chamber members since 2006, have continuously worked to improve the Westlake Chamber’s image and presence in an effort to increase membership. Some recent improvements to the Chamber’s marketing include a new logo design, updates to the Website, a new print brochure, and the implementation of social networking tools.

“Our goal is to continue to help promote the Chamber by providing professionally designed materials,” Gouge commented, “which will in turn encourage a growth in membership.”

For more information on the Chamber’s meetings and membership, visit www.westlakechamber.com.

About Full Moon Design Group

Founded in 2004, Full Moon Design Group, Inc. is a fully custom graphic design firm specializing in the creation and production of competition-devouring marketing materials.  From logos to Websites, Full Moon Design Group creates and produces concepts that clearly state your message in a simple and concise manner.  Founders Katie Osborne and Vicky Gouge, and the rest of the Full Moon team, believes in maintaining a standard of quality with a steadfast commitment to customer service and satisfaction.

For more information about Full Moon Design Group, please visit them online at www.fullmoondesigngroup.com.

Full Moon Design Group Owner Joins Westlake Chamber Board

By | full moon design group, News, Newsroom, Vicky Gouge | No Comments

Austin, Texas, February 9, 2009 – Full Moon Design Group, Inc. proudly announces that co-founder Vicky Gouge was recently voted onto the Westlake Chamber of Commerce Board of Directors.  Gouge will be the Chairperson of the Marketing committee.

“Vicky’s addition to the board has already been realized in a very short period of time,” said David Blackman, Chamber President.  “The Westlake Chamber of Commerce has a dramatic need to overhaul its marketing efforts and we have no doubt that Vicky will make an impact on how the business community views the Chamber.”

Gouge and her team at Full Moon Design Group, who have been Westlake Chamber members since 2006, will work to improve the Westlake Chamber’s image and presence in an effort to increase membership. Gouge’s plans include a new logo contest, updates to the Website, a new print brochure, and the implementation of social networking tools.

“Our goal is to help the Chamber look more professional,” Gouge commented of her new role, “which will in turn encourage a growth in membership.”

For more information on the Chamber’s meetings and membership, visit www.westlakechamber.com.

About Full Moon Design Group

Founded in 2004, Full Moon Design Group, Inc. is a fully custom graphic design firm specializing in the creation and production of competition-devouring marketing materials.  From logos to Websites, Full Moon Design Group creates and produces concepts that clearly state your message in a simple and concise manner.  Founders Katie Osborne and Vicky Gouge, and the rest of the Full Moon team, believes in maintaining a standard of quality with a steadfast commitment to customer service and satisfaction.

For more information about Full Moon Design Group, please visit them online at www.fullmoondesigngroup.com.

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