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April 2008

Let’s shatter some branding myths, okay?

By | corporate branding | No Comments

Branding Myth #1:  I don’t need a brand. Yikes. Yes you do! If you’re in business, you need a brand. Think of it as a business essential, like your phone or your bank account. You can’t very well do business without those, can you? If we learned anything from the branding alphabet, we discovered how branding affects us all. If…

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