Category

Graphic Design

5 Tips For Communicating With Your Graphic Designer

By | advertising, branding, design, Graphic Design, strategy | No Comments

Communication is one of the most important parts of the design process. A good designer will check in with you early and often. Between all the mockups, feedback, revisions, and testing, we love to hear your opinions and make sure we’re on the same page. Effective communication takes a design from good to truly great. These five tips will ensure…

Read More

What are QR codes and Why Should you be Using them in your business??

By | advertising, Direct Marketing, Graphic Design, marketing, Vicky Gouge | No Comments

Many of you (hopefully most) have seen these little box codes start popping up everywhere. What most of you don’t know is that these Quick Response (QR) codes have been around for some time now. They were invented in Japan in 1994!! But, like most new technology, it has taken years for these little codes to emerge. Now they are…

Read More

The Written Word – Making a Comeback

By | advertising, branding, Direct Marketing, email marketing, Graphic Design, Promotional Marketing, website | No Comments

I’ve noticed more and more lately that writing is sort of “last week.” It’s old school. Blame it on technology, if you like. Pick one: whether it’s cell phone texting,  word processing auto correct,  or spell check they’ve all contributed to the slow demise of a basic skill. Sometimes I wonder if a person realizes that they’ve sent me a…

Read More

Marketing: All Wheels need to be in orbit.

By | advertising, branding, corporate branding, design, Direct Mail, Direct Marketing, email marketing, full moon design group, Graphic Design, marketing, Promotional Marketing, social media, strategy, Uncategorized, website | No Comments

Introducing the Lunar Cycle: All marketing wheels need to be in orbit! *Note: Our model is to serve as a summary of good marketing practices. To be successful in business, you have always needed a marketing strategy. Your marketing strategy has always needed to promote your brand while protecting it at the same time. And the result of a truly…

Read More

2013 Color Trends

By | branding, corporate branding, design, Graphic Design | No Comments

One of the biggest factors in determining an effective advertisement is its color and the message it conveys. For example, being in a baby store with bright red and aqua might make you a bit uncomfortable, while the typical colors of pastel blue and pink are much more soothing and comforting, which is the desirable atmosphere while shopping for your…

Read More

Hotel ZaZa – A Branded Success

By | advertising, branding, corporate branding, design, Direct Marketing, full moon design group, Graphic Design, marketing, Promotional Marketing, strategy | No Comments

A little over a month ago, I headed to Dallas with a very good friend. Since it was a girls’ weekend, we decided to pamper ourselves and stay at Hotel ZaZa. I had not heard of the boutique hotel before this trip, but after staying there for two nights, I’ll never forget it! From the interior design of the hotel,…

Read More

What is Graphic Design?

By | full moon design group, Graphic Design | No Comments

An intern’s perspective So many people do not understand what graphic design is, or believe they do. For one, it is not art or decorative. Graphic design is a message that communicates to an audience. Of course, art communicates to an audience in its own way, by amusing or persuading people, explaining a complicated system, or to sell or demonstrate something….

Read More

Spreading the Holiday Cheer

By | Graphic Design, marketing, Random Thoughts | No Comments

Holiday cards can be one of the easiest holiday chores to ignore. They truly are painstaking. Keeping track of all the people that you are sending cards, making sure that you have the right address for them, making sure that you have enough cards (including some extras for people that you may have accidentally forgot), and then sitting down and signing…

Read More