Monthly Archives

May 2008

Direct Mail: The Numbers

By | Direct Mail, marketing | No Comments

Last week we talked about direct mail and why it works and now we want to expand on that. Here is the bottom-line on direct mail: In the past 50 years, direct mail has never declined.  That’s right – it has never declined.  On the flip side – it has increased and continues to increase.  According to a Universal McCann…

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