Category

Direct Mail

The Power of Direct Mail in A Digital World

By | advertising, design, Direct Mail, Direct Marketing, marketing | No Comments

These days, it seems like just about everything continues to move into the digital sphere, and we’ll soon be living in a paperless world. But that might not be the case at all, especially when it comes to marketing. Could some of the most effective campaigns be spearheaded by…direct mail? A fascinating Canadian study compared the effects of direct mail…

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Marketing: All Wheels need to be in orbit.

By | advertising, branding, corporate branding, design, Direct Mail, Direct Marketing, email marketing, full moon design group, Graphic Design, marketing, Promotional Marketing, social media, strategy, Uncategorized, website | No Comments

Introducing the Lunar Cycle: All marketing wheels need to be in orbit! *Note: Our model is to serve as a summary of good marketing practices. To be successful in business, you have always needed a marketing strategy. Your marketing strategy has always needed to promote your brand while protecting it at the same time. And the result of a truly…

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Why Direct Mail? The Pros, Cons, and Proven Results

By | advertising, branding, design, Direct Mail, Direct Marketing, full moon design group, marketing, strategy, Vicky Gouge | No Comments

Direct mail is one of the most cost efficient and effective marketing tools businesses can use to reach their customers. For a small investment, direct mail reaches a large number of people, gets information directly into the hands of its audience, builds brand awareness and incites people to take action. Direct mail can offer incentives and discounts, educate the public, and can also promote other marketing incentives and tools at the same time (think website, social media badges, special online only offers, etc).

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The Importance of Direct Mail and Email Marketing in the Social Media Age

By | branding, Direct Mail, Direct Marketing, full moon design group, marketing, social media, strategy, Vicky Gouge | No Comments

I have had quite a few posts recently touting the benefits of social media.  While still in its infancy, social media and social networking are incredibly powerful when executed properly and when companies use them to bridge the communication gaps between themselves and their customers, clients, and core audiences.  But while just about everyone is at least dipping their toes…

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Full Moon Design Group wins MAX award by the Home Builders Association of Greater Austin

By | Direct Mail, full moon design group, Newsroom, Vicky Gouge | No Comments

Austin, Texas, June 14, 2010 – Full Moon Design Group, Inc. proudly announces that a direct mail campaign designed for Sterling Custom Homes wins a MAX Award by the Home Builders Association of Greater Austin. Principal & Co-Founder Vicky Gouge who designed the postcard campaign was very please and excited. “I was surprised and honored that the campaign Sterling Custom…

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Direct Mail: The Numbers

By | Direct Mail, marketing | No Comments

Last week we talked about direct mail and why it works and now we want to expand on that. Here is the bottom-line on direct mail: In the past 50 years, direct mail has never declined.  That’s right – it has never declined.  On the flip side – it has increased and continues to increase.  According to a Universal McCann…

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