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Should Business Owners Talk Politics on Social Media? (Probably Not – Here’s Why.)

By branding, corporate branding, Random Thoughts, social media, strategy

These days, it’s a very urgent question: as a business owner, do you have more to gain or more to lose by taking a political stand on social media? New data from a Sprout Social survey of 1,000 consumers turned up some fascinating insights: Two-thirds of respondents said they wanted companies to take a stand on political issues. 58 percent…

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Get Ahead of Marketing Season: 6 Thanksgiving-Themed Promotions Your Clients Will Love

By advertising, Direct Marketing, email marketing, Events, Food for thought, marketing, Promotional Marketing, strategy

Ideally, you’ve got a consistent marketing plan in place and your potential clients and customers are hearing from you throughout the year. And when the holidays roll around? It’s time to have a little extra fun! It’s understandable that your mind probably just jumped straight to Christmas. But it’s actually Thanksgiving that holds tons of untapped potential for business promotions….

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5 Tips To Keep Visitors on Your Website Longer

By branding, design, marketing, website

Every business owner, entrepreneur or thought leader has likely spent plenty of time creating a beautiful website they’re proud of. Soon though, they learn that, on average, over 70% of the people who leave their website will never return. This doesn’t have to be the case, though. There are several tried-and-true ways to increase the chances your website visitors stick…

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5 Simple Pinterest Tips for 2018 (And Beyond!)

By social media, website

Isn’t it amazing when fun and marketing meet? That’s the beauty of Pinterest, a hugely powerful social media marketing tool that’s awfully addictive (in the best way) and lets you get creative! Today I’m sharing five easy ways to use Pinterest to market your business, blog, or product. As with most social media platforms, Pinterest is always changing, so I’ll…

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5 Things Google LOVES To See On Your Website

By advertising, Direct Marketing, marketing, social media, strategy, website

When you’re proud of your innovative and engaging website, you’ll want to share it with as many people as possible, especially your ideal future clients and customers. To make that happen, you’ll need to appear as high in the Google search rankings as possible. Today I’ll be sharing 5 tested, Google-approved strategies that are working right now and will take…

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5 Ways Content Written by a Pro Is A Great Investment

By branding, full moon design group, marketing, Uncategorized

Did you know that when it comes to an engaging, effective website or other marketing collateral, design and content often go hand-in-hand? In many cases, design actually follows the written content. Sure, design is powerful and pulls in your ideal customers, but it can’t work completely alone! Instead, written content and design should combine forces to deliver your message to…

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The Power of Direct Mail in A Digital World

By advertising, design, Direct Mail, Direct Marketing, marketing

These days, it seems like just about everything continues to move into the digital sphere, and we’ll soon be living in a paperless world. But that might not be the case at all, especially when it comes to marketing. Could some of the most effective campaigns be spearheaded by…direct mail? A fascinating Canadian study compared the effects of direct mail…

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