Did you know that when it comes to an engaging, effective website or other marketing collateral, design and content often go hand-in-hand? In many cases, design actually follows the written content.
Sure, design is powerful and pulls in your ideal customers, but it can’t work completely alone! Instead, written content and design should combine forces to deliver your message to the world.
Once you get to a certain stage of your business, you likely wouldn’t dream of taking the do-it-yourself route when it comes to design. Today I’m going to share with you why you should take the same approach and hire a professional copywriter, too.
Why is professionally-written copy worth the investment?
1.It catches your ideal client’s attention.
In a world where we’re all bombarded with marketing messages, it’s important to make your prospects feel like you’re speaking directly to them. A skilled copywriter is a master of writing with plenty of behind-the-scenes strategy.
Your pro writer will know exactly how to put herself in your ideal client or customer’s shoes. She’ll become familiar with exactly what irks them, what issues and fears they’re facing, and more. Your writer will then build your content around implicitly answering the question, “Why should I choose this person/service/product over all the other ones out there?”
In short, copywriters specialize in speaking the language of your ideal clients and customers – and bringing more business your way.
2. It zeros in on what makes you special while positioning you as an expert.
If you want people to invest in what you’re selling, they’ll need to respect you as an expert. Truly great content establishes you as an authority in your field (or serves up your service/product as the standout solution). Masterful content can position you as an industry leader among your peers, too.
Copywriters know exactly how to cultivate trust and authority using the power of words.
3. It taps into emotions to increase your sales.
Bottom line: there are proven techniques, turns of phrase, and language tricks that sell. When you invest in professionally-written copy, you’ll notice the difference right away!
For example, perfectly-chosen words can feel exciting and fast-paced. Other styles of writing can produce a feeling of a slower, more peaceful rhythm. You can invite your customers to get pumped up, emotional, or relaxed – all by choosing the right words.
With this much power at your fingertips, you’ll want to leave it in the hands of a professional. Let a pro writer take your audience on an emotional journey that meshes perfectly with what you’re selling.
4.It uses subtle persuasion techniques when describing the benefits of what you’re offering.
When you talk about your own business or products, it can be tough to know which details to include and which to leave out. It’s yet another reason I advise my own clients to hire a professional writer to describe their offerings in an undeniably appealing and persuasive way that makes buying from them simply seem like the next logical step.
5.Its proven techniques get website visitors to click through your site – and take action!
Did you know there are certain words and phrases that, when used correctly, can exponentially increase the selling power of a piece of writing? A pro copywriter certainly does! They also know just when to use long copy vs. short copy and how to analyze your competitors to get a handle of what they’re selling, too.
Ideally, each page on your website should be have a call to action (CTA) designed to nudge your visitors toward the next step. This CTA might be a link, button, or some other format, but professionally-written copy always optimizes your click-through rate.
As you begin to invest in the design of your marketing initiatives, don’t forget to keep content in mind, too. I’d love to talk about all the ways I make sure they work together perfectly. Ready to tackle this together? Click here and let’s begin!