Category

strategy

Should Business Owners Talk Politics on Social Media? (Probably Not – Here’s Why.)

By branding, corporate branding, Random Thoughts, social media, strategy

These days, it’s a very urgent question: as a business owner, do you have more to gain or more to lose by taking a political stand on social media? New data from a Sprout Social survey of 1,000 consumers turned up some fascinating insights: Two-thirds of respondents said they wanted companies to take a stand on political issues. 58 percent…

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Get Ahead of Marketing Season: 6 Thanksgiving-Themed Promotions Your Clients Will Love

By advertising, Direct Marketing, email marketing, Events, Food for thought, marketing, Promotional Marketing, strategy

Ideally, you’ve got a consistent marketing plan in place and your potential clients and customers are hearing from you throughout the year. And when the holidays roll around? It’s time to have a little extra fun! It’s understandable that your mind probably just jumped straight to Christmas. But it’s actually Thanksgiving that holds tons of untapped potential for business promotions….

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5 Things Google LOVES To See On Your Website

By advertising, Direct Marketing, marketing, social media, strategy, website

When you’re proud of your innovative and engaging website, you’ll want to share it with as many people as possible, especially your ideal future clients and customers. To make that happen, you’ll need to appear as high in the Google search rankings as possible. Today I’ll be sharing 5 tested, Google-approved strategies that are working right now and will take…

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How to Generate More Likes on Your Facebook Business Page

By full moon design group, marketing, social media, strategy, Uncategorized, Vicky Gouge

The more likes your Facebook business page has, the more opportunities to get your message and products to the people who are most likely to engage with your content and make a purchase. Facebook uses a variety of algorithms to give more reach to posts that come from a page with a higher number of fans, and the more that…

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Promotional Items = Walking Billboards

By advertising, branding, marketing, Promotional Marketing, strategy

Take a second and look around. You are probably at your desk reading this blog post or you are reading this on your phone. My bet is you have a few promotional items around that you may not realize are there anymore, but for one reason or another you kept it nearby. Me? Just at my office, I have an acrylic cup from one of my favorite vacation spots, a cup from the World Championship Goat Cook-Off, a couple of coasters, one representing my Longhorns, koozies from numerous clients, a client’s calendar and too many pens to count! At home, I have so many chip clips that I am never hurting for one when in need! Do I use them all? Yes! That’s what makes them effective. Even the notepad that I love so much I use it daily has the company’s logo on it.

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Marketing: All Wheels need to be in orbit.

By advertising, branding, corporate branding, design, Direct Mail, Direct Marketing, email marketing, full moon design group, Graphic Design, marketing, Promotional Marketing, social media, strategy, Uncategorized, website390 Comments

Introducing the Lunar Cycle: All marketing wheels need to be in orbit! *Note: Our model is to serve as a summary of good marketing practices. To be successful in business, you have always needed a marketing strategy. Your marketing strategy has always needed to promote your brand while protecting it at the same time. And the result of a truly…

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Our Thoughts on Customer Reviews: We Want to Hear from You!

By strategy45 Comments

As you’ve probably noticed, more and more people are looking to reviews to determine whether or not they should buy from a particular store, eat at a certain restaurant or buy a new product. Heck, you might be one of them…I know that I am! The stats are proving that people are trusting an online stranger over advertising. So, what does that mean for businesses? Get the reviews! Get your customers involved!

Here are some surprising stats:

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