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5 Ways Content Written by a Pro Is A Great Investment

By | branding, full moon design group, marketing, Uncategorized | No Comments

Did you know that when it comes to an engaging, effective website or other marketing collateral, design and content often go hand-in-hand? In many cases, design actually follows the written content.

Sure, design is powerful and pulls in your ideal customers, but it can’t work completely alone! Instead, written content and design should combine forces to deliver your message to the world.

Once you get to a certain stage of your business, you likely wouldn’t dream of taking the do-it-yourself route when it comes to design. Today I’m going to share with you why you should take the same approach and hire a professional copywriter, too.

Why is professionally-written copy worth the investment?

1.It catches your ideal client’s attention.

In a world where we’re all bombarded with marketing messages, it’s important to make your prospects feel like you’re speaking directly to them. A skilled copywriter is a master of writing with plenty of behind-the-scenes strategy.

Your pro writer will know exactly how to put herself in your ideal client or customer’s shoes. She’ll become familiar with exactly what irks them, what issues and fears they’re facing, and more. Your writer will then build your content around implicitly answering the question, “Why should I choose this person/service/product over all the other ones out there?”

In short, copywriters specialize in speaking the language of your ideal clients and customers – and bringing more business your way.

2. It zeros in on what makes you special while positioning you as an expert.

If you want people to invest in what you’re selling, they’ll need to respect you as an expert. Truly great content establishes you as an authority in your field (or serves up your service/product as the standout solution). Masterful content can position you as an industry leader among your peers, too.

Copywriters know exactly how to cultivate trust and authority using the power of words.

3. It taps into emotions to increase your sales.

Bottom line: there are proven techniques, turns of phrase, and language tricks that sell. When you invest in professionally-written copy, you’ll notice the difference right away!

For example, perfectly-chosen words can feel exciting and fast-paced. Other styles of writing can produce a feeling of a slower, more peaceful rhythm. You can invite your customers to get pumped up, emotional, or relaxed – all by choosing the right words.

With this much power at your fingertips, you’ll want to leave it in the hands of a professional. Let a pro writer take your audience on an emotional journey that meshes perfectly with what you’re selling.

4.It uses subtle persuasion techniques when describing the benefits of what you’re offering. 

When you talk about your own business or products, it can be tough to know which details to include and which to leave out. It’s yet another reason I advise my own clients to hire a professional writer to describe their offerings in an undeniably appealing and persuasive way that makes buying from them simply seem like the next logical step.

5.Its proven techniques get website visitors to click through your site – and take action!

Did you know there are certain words and phrases that, when used correctly, can exponentially increase the selling power of a piece of writing? A pro copywriter certainly does! They also know just when to use long copy vs. short copy and how to analyze your competitors to get a handle of what they’re selling, too.

Ideally, each page on your website should be have a call to action (CTA) designed to nudge your visitors toward the next step. This CTA might be a link, button, or some other format, but professionally-written copy always optimizes your click-through rate.

As you begin to invest in the design of your marketing initiatives, don’t forget to keep content in mind, too. I’d love to talk about all the ways I make sure they work together perfectly. Ready to tackle this together? Click here and let’s begin!

How Much is Your Online Reputation Worth to Your Business?

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There’s a business adage that goes something like this: a happy customer tells a friend; an unhappy customer tells the world.  With the Internet at our fingertips and social media just a few clicks away, an unhappy customer really can tell the world in just a few seconds.  And the world is paying attention.

Here are some recent statistics concerning online reviews:

  • 92% of consumers read online reviews
  • 80% of consumers trust reviews as much as personal recommendations
  • 94% of consumers would use a business with a 4-star rating
  • 40% of consumers form an opinion after reading just one to three reviews
  • 73% of consumers form an opinion after reading up to six reviews
  • 88% of consumers form an opinion after reading up to ten reviews
  • 63% of customers are more likely to make a purchase from a site that has reviews
  • 68% of consumers trust reviews more when they have good and bad scores
  • Star rating is the number one factor used by consumers used to judge a business
  • Online reviews are a search engine ranking factor

Online research plays a vital role in consumer purchasing and it is clear that online reviewers have become key influencers in the purchase decision-making process.  Now more than ever, it is critically important that businesses capitalize on the value that online reviews offer.

Now, ask yourself these questions:

  • Does your website display your company’s online reviews?
  • Does your business have fewer than 10 online reviews in the last two months?
  • Is your average star rating on Yelp or Google Maps four stars or higher?

If the answer to any of these questions is no, then you may be not be making the most of your company’s online reputation.   Full Moon Design Group can help you determine a strategy for managing and improving the impact of your online reviews.  For assistance with online reputation management, contact Full Moon Design Group at (512) 428-9072.

How to Generate More Likes on Your Facebook Business Page

By | full moon design group, marketing, social media, strategy, Uncategorized, Vicky Gouge | No Comments

The more likes your Facebook business page has, the more opportunities to get your message and products to the people who are most likely to engage with your content and make a purchase. Facebook uses a variety of algorithms to give more reach to posts that come from a page with a higher number of fans, and the more that your content is shared and circulated the more credible your brand become in the eyes of search engines and other users. So ensuring your page gets as many likes as possible is vital to your social media marketing strategy.

In a world that’s saturated with advertisements and a variety of companies to choose from, how do you gain the trust of users enough to begin following your brand? Here are a few ways to generate more likes for your business page on Facebook:

  • Optimize your Facebook page info: Be sure to fill out as much of the page information as you can and keep it consistent with your other social media business pages or accounts where your brand is represented. Most people will only see the basics when they look at your Facebook page: Your Company name, your picture, and a brief description. Making sure they are consistent prevents any possible confusion and shows potential customers that you are reliable. Don’t forget to make sure it’s aesthetically pleasing, too—you want people to remember your brand.
  • Post engaging content: Facebook users are inundated with content on their feed, so “content for content’s sake” is not going to cut it. Pictures, links, videos, and posts all need to be engaging enough to capture your audience’s attention—are you providing information that they can utilize and rely on in moments of need? Are you helping them answer a particular question or are you just paraphrasing information that you have already posted? However, it’s important to remember that content does not have to be limited to blogs. Visual posts, in the form of pictures or videos, are more likely to receive engagement and attract new fans.
  • Stay active: Post frequently. In most cases, this will be somewhere between 3 days per week to every day. You can also use Facebook Page Insights to tell when your fans are online so you can make sure to be available to join in the discussions that are happening about your business. Also, by posting something when your audience is online, you increase the likelihood that your message finds the user right when they are online.
  • Run a contest: Contests are a great way to promote your brand on Facebook. To be most effective, they should be simple, yet fun. They should also be relevant to your audience so that more people are likely to participate and spread the word about your contest or specials. Make sure that you keep everyone updated on when the contest or special is about to end and then announce the winners—show your target audience all the fun people are having by associating with your brand
  • Use social media monitoring: Facebook Page Insights provides a number of metrics you can use to measure the effect your posts have on your audience, allowing you to adjust content and timing accordingly. Demographic data of your current followers such as age ranges, gender, geo, and other interests can give you a better representation on who your ideal customer is so you can target similar audiences. Audience targeting helps make sure that your message and advertisements are presented in the News Feed of users who are most likely to take an interest in your brand or your products being offered.

 

 

Coupled with good design and a strong brand, these tips will help ensure that your brand is deemed as credible and trustworthy to people who aren’t already fans of your Facebook business page. For more information, contact the experts at Full Moon Design Group.

Company Culture

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As referenced in our blog about the Lunar Cycle, company culture is a huge part of a company’s success. Your culture is your brand.

Want great customer service? Need high productivity and creative output? Want your employees to exude professionalism and enthusiasm? Need more sales? Do your employees reflect your mission statement?  It’s then environment in which you work, or could be working that might hold the key to success and referral business.Nobody likes to trudge into a vanilla building with beige carpets, walls, and cubicles only to find the company culture reflects the same attitude of indifference an unoriginality. All of that samey, samey, but you expect your employee to do his job AND reach his highest level of productivity, creative output and enthusiasm to generate a loyal and referring database of clients. I don’t think so!

Many companies, big and small, miss the proverbial boat when it comes to developing a company culture that actually cultivates their mission as a company and successfully produces the results they’re looking for.  Does your company culture reflect the type of business you run? Are the values of the company clear not only to the employees, but to the public?

You don’t have to look far to see very successful examples of companies on the leading frontier of adopting cool, funky and ridiculously productive work environments. Companies like Google and Zappos are only a couple. I’m not suggesting that you turn your company on its head and adopt someone else’s ideas, but I am trying to suggest that you take a look at your workplace from the inside out. Does the work environment support the huge variety of personalities and the vast and varied roles each play within the company structure? Have you ever noticed the difference in workspace between a graphic designer and a financial analyst? Stereo-typically speaking, they’re polar opposites.

It seems obvious, but we so often overlook the basics. Developing the right company culture directly impacts your overall success. People with a clear vision and great work environment have the luxury of enjoying their work. When we enjoy what we do, our customers know it and before you know it, you’ve got a loyal set of clients who are cultivating an ever growing base of referral business. It all starts where you work.

Marketing: All Wheels need to be in orbit.

By | advertising, branding, corporate branding, design, Direct Mail, Direct Marketing, email marketing, full moon design group, Graphic Design, marketing, Promotional Marketing, social media, strategy, Uncategorized, website | No Comments

Introducing the Lunar Cycle: All marketing wheels need to be in orbit!
*Note: Our model is to serve as a summary of good marketing practices.

To be successful in business, you have always needed a marketing strategy. Your marketing strategy has always needed to promote your brand while protecting it at the same time. And the result of a truly successful marketing plan is a well recognized brand of a profitable business! Smaller businesses struggle daily to keep up with their marketing and branding. It’s easy to get focused on one particular method and forget about the rest. I am writing this blog today to stress that marketing strategies have not changed and as a business, you can’t survive on just one approach!

Full Moon Design Group’s Luna Cycle

Print doesn’t substitute your networking activities and web doesn’t substitute your print materials and social media does NOT substitute for all of it! Instead, you will want to make sure that they are all working together, in unison, promoting your brand and communicating the same message.

There are five different marketing wheels and each one orbits around your brand. Each of the five, have their own moving parts. We will be expanding this blog into several posts in an effort to start the conversation of each of the wheels and the components it is made of.

It all starts with your Company Culture. Developing a strong company culture will ensure that your company’s mission is brought to the forefront and that you are getting the Word of Mouth marketing that you want.

Next, you have your Activities. These activities consist of Special Events that you hold as a company, Charities or Non-Profit organizations that you and your company support, local Chambers that you are a member of, Professional Associations that make sense for your company and employees, Sponsorships that promote your brand to the right audience and Tradeshows that will help you get in front of your audience.

Your printed materials will consist of creative Ads, Direct Mail, Stationary, Brochures/Flyers/Pushcards, Promotional products and Presentation Materials. When engaging in your Activities, it’s always helpful to have printed material to support your brand. What printed material you have at each activity should be relevant and impactful.

Moving to the digital world, you now need to have a website. Your website should be clean, inviting and engaging to your current clients and prospective ones. Features of your website that should not be overlooked include a Blog, Newsroom and Email sign up form for your newsletter. In your Blog, you’ll be the expert and offer advice, your Newsroom will keep people abreast of the “goings on” in your company, and your Email newsletter will be a place for special offerings and information.

Expanding into the digital world, we find Social Media and boy does it get complicated and overwhelming! Social Media is an all access pass to the world. It’s a free medium for you to engage strangers, communicate your thoughts & ideas, and invite people in to really “get to know you” as a business. Social Media is now the gateway to higher rankings from search engines like Google, Yahoo, and Ask. To keep it simple, we’ve grouped Social Media into several descriptive categories…and this just scratches the surface!

The most familiar outlet is the Lifestreams/Microblogs which include Twitter, Facebook, and MySpace. Within these Lifestreams, you will find Location Based applications like Gowalla, Foursquare, and Whrrl…great ways to promote your business and interact with the public. When blogging or offering useful white papers, Social Bookmarking is a great way to make sure people find you. Popular methods are Delicious or Stumbleupon. Moving on to more fun stuff, you’ll find the Media Sharing sites like YouTube, Ustream and Flickr. For businesses, it’s important to participate in Business and Niche Networking sites like LinkedIn, Ning & Spoke. And last, but not least, you have the Review based sites including Yelp, Google & Yahoo.

The sixth component of the Luna Cycle is Public Relations. Your public relations strategy should be coordinated with your marketing strategy and pushing the information out to the public. Full Moon Design Group has strategic PR partners in place that we work with frequently to ensure our clients get exposure in all aspects of their business, in as many places where their audience resides.

Full Moon Receives Austin Business Journal Top 25 Award

By | Newsroom, Uncategorized | No Comments

FOR IMMEDIATE RELEASE

Company Ranks 14th in the Top 25 Graphic Design Firms in Austin

Austin, Texas, October 14, 2009 — Full Moon Design Group, Inc., the creative branding and promotional design specialists, has been ranked number 14 out of 25 for the 2009 Austin Business Journal Top 25 Graphic Design Firms. Rankings are based on the company’s 2008 graphic design fee billings.

“It’s so exciting to be recognized as one of the top creative firms in Austin, a city where the competition is tough,” said Full Moon Principal and Co-Founder Katie Osborne. “The ranking represents our success in helping all of the small and medium sized companies that need a recognizable presence in the market place.”

The Austin Business Journal gathers numbers to rank the top companies in Austin throughout the year and categorizes them by industry. The information is combined and published to become the “Austin Business Journal Book of Lists.”

“I’m excited that we have made the list for three years and counting,” said Principal and Co-Founder Vicky Gouge. “It says a lot of our accomplishments since we started in 2004. Our goal is to continue to grow the business to eventually become #1.”

About Full Moon Design Group
Founded in 2004, Full Moon Design Group, Inc. is a fully custom graphic design firm specializing in the creation and production of competition-devouring marketing materials.  From logos to Websites, Full Moon Design Group creates and produces concepts that clearly state your message in a simple and concise manner.  Founders Katie Osborne and Vicky Gouge, and the rest of the Full Moon team, believes in maintaining a standard of quality with a steadfast commitment to customer service and satisfaction.

For more information about Full Moon Design Group, please visit them online at www.fullmoondesigngroup.com.

Full Moon Design Group, Inc.
(512) 428-9072
info@fullmoondesigngroup.com

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