Isn’t it amazing when fun and marketing meet? That’s the beauty of Pinterest, a hugely powerful social media marketing tool that’s awfully addictive (in the best way) and lets you get creative!
Today I’m sharing five easy ways to use Pinterest to market your business, blog, or product. As with most social media platforms, Pinterest is always changing, so I’ll be focusing on the most up-to-date ideas to take you through the rest of 2018 and launch you straight into 2019.
Ready to use Pinterest to get the word out about your brand? Let’s get started!
- Pin on a regular basis.
Resist the urge to dump a pile of pins on the platform every couple of weeks. Instead, start pinning regularly and tweak it as you learn more about when your followers and target audience members are online. Schedulers like Tailwind make it simple to not only create a cue so you can skip over manually pinning each item, but they also help you discover the best times to pin for your audience.
Scheduling tools aren’t penalized in the algorithm, but you will want to log in regularly, click on some things and throw in some manual pins, too. You can easily take care of it while waiting in line, in traffic, in the bathroom, etc.
- Keep the seasons in mind.
Speaking of discovering the best times to pin for your audience, don’t forget about which season your followers are focused on. In general, Pinterest users begin searching for and pinning ideas for the biggest holidays several months ahead of time. A great rule of thumb is to pin seasonal items 45 days or so in advance.
- Create several pins that lead to the same source.
You’ll get significantly more traffic to your website if several of your pins that lead your followers there. Make sure to change up the description you write for each pin – this ramps up exposure in the Pinterest Smart Feed.
- Include keywords on your boards.
Your boards are the perfect place for keywords; after all, they’re searchable! Put time into naming your boards with SEO (search engine optimization) principles in mind. In other words, try to think of what your ideal audience members would be searching for when they come across your board. For example, “Fun!” is a weak board name that’s too vague to help your audience find your board. On the other hand, “Summertime Fun For Kids” is a little better and “Summertime Activity Ideas for Toddlers” is great. It’s exactly what your followers would be searching for.
- Encourage your followers from other platforms.
Remind your readers to pin for you! Make it easy to pin your content straight from your website, and ask your email list to follow you on Pinterest and pin the content you’re sending them, too.
As you incorporate Pinterest into your marketing strategy, don’t forget to stay focused on the type of pins that have always worked best. These types of content include how-to articles, DIY, and anything that’s highly visual.
You’re always playing the long game with Pinterest marketing. Invest the time in creating helpful, searchable, consistent content that speaks to your core audience. And don’t forget to have fun!
Want to make sure your website grabs the attention of your visitors from Pinterest (and everywhere else, too)? Let’s chat!