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5 Tips To Keep Visitors on Your Website Longer

By branding, design, marketing, website

Every business owner, entrepreneur or thought leader has likely spent plenty of time creating a beautiful website they’re proud of. Soon though, they learn that, on average, over 70% of the people who leave their website will never return. This doesn’t have to be the case, though. There are several tried-and-true ways to increase the chances your website visitors stick…

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The Power of Direct Mail in A Digital World

By advertising, design, Direct Mail, Direct Marketing, marketing

These days, it seems like just about everything continues to move into the digital sphere, and we’ll soon be living in a paperless world. But that might not be the case at all, especially when it comes to marketing. Could some of the most effective campaigns be spearheaded by…direct mail? A fascinating Canadian study compared the effects of direct mail…

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Marketing: All Wheels need to be in orbit.

By advertising, branding, corporate branding, design, Direct Mail, Direct Marketing, email marketing, full moon design group, Graphic Design, marketing, Promotional Marketing, social media, strategy, Uncategorized, website

Introducing the Lunar Cycle: All marketing wheels need to be in orbit! *Note: Our model is to serve as a summary of good marketing practices. To be successful in business, you have always needed a marketing strategy. Your marketing strategy has always needed to promote your brand while protecting it at the same time. And the result of a truly…

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Why Direct Mail? The Pros, Cons, and Proven Results

By advertising, branding, design, Direct Mail, Direct Marketing, full moon design group, marketing, strategy, Vicky Gouge

Direct mail is one of the most cost efficient and effective marketing tools businesses can use to reach their customers. For a small investment, direct mail reaches a large number of people, gets information directly into the hands of its audience, builds brand awareness and incites people to take action. Direct mail can offer incentives and discounts, educate the public, and can also promote other marketing incentives and tools at the same time (think website, social media badges, special online only offers, etc).

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2013 Color Trends

By branding, corporate branding, design, Graphic Design

One of the biggest factors in determining an effective advertisement is its color and the message it conveys. For example, being in a baby store with bright red and aqua might make you a bit uncomfortable, while the typical colors of pastel blue and pink are much more soothing and comforting, which is the desirable atmosphere while shopping for your…

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Hotel ZaZa – A Branded Success

By advertising, branding, corporate branding, design, Direct Marketing, full moon design group, Graphic Design, marketing, Promotional Marketing, strategy

A little over a month ago, I headed to Dallas with a very good friend. Since it was a girls’ weekend, we decided to pamper ourselves and stay at Hotel ZaZa. I had not heard of the boutique hotel before this trip, but after staying there for two nights, I’ll never forget it! From the interior design of the hotel,…

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Full Moon Design Group, Inc. Receives 2008 Best of West Lake Hills Award

By design, full moon design group, News, Newsroom

FOR IMMEDIATE RELEASE WASHINGTON D.C., November 20, 2008 — Full Moon Design Group, Inc. has been selected for the 2008 Best of West Lake Hills Award in the Graphic Arts category by the U.S. Local Business Association (USLBA). The USLBA “Best of Local Business” Award Program recognizes outstanding local businesses throughout the country. Each year, the USLBA identifies companies that…

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