Category

branding

Should Business Owners Talk Politics on Social Media? (Probably Not – Here’s Why.)

By | branding, corporate branding, Random Thoughts, social media, strategy | No Comments

These days, it’s a very urgent question: as a business owner, do you have more to gain or more to lose by taking a political stand on social media? New data from a Sprout Social survey of 1,000 consumers turned up some fascinating insights: Two-thirds of respondents said they wanted companies to take a stand on political issues. 58 percent…

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5 Tips For Communicating With Your Graphic Designer

By | advertising, branding, design, Graphic Design, strategy | No Comments

Communication is one of the most important parts of the design process. A good designer will check in with you early and often. Between all the mockups, feedback, revisions, and testing, we love to hear your opinions and make sure we’re on the same page. Effective communication takes a design from good to truly great. These five tips will ensure…

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5 Tips To Keep Visitors on Your Website Longer

By | branding, design, marketing, website | No Comments

Every business owner, entrepreneur or thought leader has likely spent plenty of time creating a beautiful website they’re proud of. Soon though, they learn that, on average, over 70% of the people who leave their website will never return. This doesn’t have to be the case, though. There are several tried-and-true ways to increase the chances your website visitors stick…

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5 Ways Content Written by a Pro Is A Great Investment

By | branding, full moon design group, marketing, Uncategorized | No Comments

Did you know that when it comes to an engaging, effective website or other marketing collateral, design and content often go hand-in-hand? In many cases, design actually follows the written content. Sure, design is powerful and pulls in your ideal customers, but it can’t work completely alone! Instead, written content and design should combine forces to deliver your message to…

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Promotional Items = Walking Billboards

By | advertising, branding, marketing, Promotional Marketing, strategy | No Comments

Take a second and look around. You are probably at your desk reading this blog post or you are reading this on your phone. My bet is you have a few promotional items around that you may not realize are there anymore, but for one reason or another you kept it nearby. Me? Just at my office, I have an acrylic cup from one of my favorite vacation spots, a cup from the World Championship Goat Cook-Off, a couple of coasters, one representing my Longhorns, koozies from numerous clients, a client’s calendar and too many pens to count! At home, I have so many chip clips that I am never hurting for one when in need! Do I use them all? Yes! That’s what makes them effective. Even the notepad that I love so much I use it daily has the company’s logo on it.

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The Written Word – Making a Comeback

By | advertising, branding, Direct Marketing, email marketing, Graphic Design, Promotional Marketing, website | No Comments

I’ve noticed more and more lately that writing is sort of “last week.” It’s old school. Blame it on technology, if you like. Pick one: whether it’s cell phone texting,  word processing auto correct,  or spell check they’ve all contributed to the slow demise of a basic skill. Sometimes I wonder if a person realizes that they’ve sent me a…

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Marketing: All Wheels need to be in orbit.

By | advertising, branding, corporate branding, design, Direct Mail, Direct Marketing, email marketing, full moon design group, Graphic Design, marketing, Promotional Marketing, social media, strategy, Uncategorized, website | No Comments

Introducing the Lunar Cycle: All marketing wheels need to be in orbit! *Note: Our model is to serve as a summary of good marketing practices. To be successful in business, you have always needed a marketing strategy. Your marketing strategy has always needed to promote your brand while protecting it at the same time. And the result of a truly…

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Why Direct Mail? The Pros, Cons, and Proven Results

By | advertising, branding, design, Direct Mail, Direct Marketing, full moon design group, marketing, strategy, Vicky Gouge | No Comments

Direct mail is one of the most cost efficient and effective marketing tools businesses can use to reach their customers. For a small investment, direct mail reaches a large number of people, gets information directly into the hands of its audience, builds brand awareness and incites people to take action. Direct mail can offer incentives and discounts, educate the public, and can also promote other marketing incentives and tools at the same time (think website, social media badges, special online only offers, etc).

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5 Quick Marketing Tips for Gaining Market Share on a Tight Budget

By | advertising, branding, corporate branding, full moon design group, marketing, social media, website | No Comments

We know that money is tight. But does that mean you should stop talking to your clients or looking for new ones? NO! Times like these are your opportunity to stand out from the competition. While your competitors are crawling into the corner, you should be stealing the spotlight!  Here are a few tips that will help you gain market…

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