We can all probably think of logos that speak to us. They have their own unique look and feel. Each one tells a different story and appeals to a specific audience. So, how are these logos created? And what rules do we keep in mind each time we create a logo for a client here at Full Moon Design Group?
Today I’m sharing the do’s and dont’s of truly great logo design. Let’s begin with what not to do.
Don’t:
- Add too much detail. The most powerful logos are actually very simple, and keep the attention on one specific feature. When you keep adding details to your logo design, it will only result in your audience feeling visually overloaded.
- Try to follow trends or change up your logo every year. It can be tempting to follow each design trend that comes along, but if your logo keeps changing, you’ll only send the message that the brand itself is weak. There won’t be any time to build brand recognition with your audience.
- Imitate someone else’s logo. Your logo is your chance to set yourself and your brand apart. Use your logo as a chance to distinguish yourself from what’s already out there in your industry or niche.
- Be too literal with your logo. For instance, your logo doesn’t have to be a soccer ball if you’re designing a logo for a soccer team. Go for the unexpected!
- Use more than two fonts. Stick to one or two fonts and you’ll have a much better chance of creating a logo that’s cohesive.
Do:
- Research your audience. Your logo has a big job to do: anchor your brand and attract the attention of your ideal clients and customers. Certain colors and fonts might be your personal favorites, but above all they’ll need to resonate with your audience. Make sure you’ve defined your audience and are familiar with their interests and preferences. Then use that information to create a logo just for them!
- Aim for something distinct. It’s easy to be inspired by what’s already worked so well for other brands, but look outside your industry to create a logo that’s one-of-a-kind.
- Keep size and legibility in mind. Your logo should be readable no matter the size. I also always say that if a logo doesn’t look good in black and white, it’s a weak design. You’ll want to keep these guidelines in mind when adding details to your logo.
- Choose your fonts wisely. Each font has its own voice. Some fonts are loud and bold, while others are charming or quirky. First impressions are a big part of how your audience receives your logo – make sure your fonts’ “voice” sounds like your brand.
- Get feedback from others. When you’re deep in a creative project, it’s easy to tune out the rest of the world. Be sure to take a step back and get feedback from people you trust. Maybe they’ll notice you hadn’t picked up on before. Second or even third opinions are invaluable!
Ready to see how some of the greatest logos ever put all these do’s and dont’s into practice? Which ones do you recognize instantly?
1. Starbucks
2. McDonald’s
3. Apple
4. FedEx
5. Mercedes-Benz
Your brand deserves its own iconic logo. Would you like to chat about the possibilities for creating a brand you and your target audience both love? Reach out and let’s talk!
