Did you know that when it comes to an engaging, effective website or other marketing collateral, design and content often go hand-in-hand? In many cases, design actually follows the written content. Sure, design is powerful and pulls in your ideal customers, but it can’t work completely alone! Instead, written content and design should combine forces to deliver your message to…
Take a second and look around. You are probably at your desk reading this blog post or you are reading this on your phone. My bet is you have a few promotional items around that you may not realize are there anymore, but for one reason or another you kept it nearby. Me? Just at my office, I have an acrylic cup from one of my favorite vacation spots, a cup from the World Championship Goat Cook-Off, a couple of coasters, one representing my Longhorns, koozies from numerous clients, a client’s calendar and too many pens to count! At home, I have so many chip clips that I am never hurting for one when in need! Do I use them all? Yes! That’s what makes them effective. Even the notepad that I love so much I use it daily has the company’s logo on it.
I’ve noticed more and more lately that writing is sort of “last week.” It’s old school. Blame it on technology, if you like. Pick one: whether it’s cell phone texting, word processing auto correct, or spell check they’ve all contributed to the slow demise of a basic skill. Sometimes I wonder if a person realizes that they’ve sent me a…
Introducing the Lunar Cycle: All marketing wheels need to be in orbit! *Note: Our model is to serve as a summary of good marketing practices. To be successful in business, you have always needed a marketing strategy. Your marketing strategy has always needed to promote your brand while protecting it at the same time. And the result of a truly…
Direct mail is one of the most cost efficient and effective marketing tools businesses can use to reach their customers. For a small investment, direct mail reaches a large number of people, gets information directly into the hands of its audience, builds brand awareness and incites people to take action. Direct mail can offer incentives and discounts, educate the public, and can also promote other marketing incentives and tools at the same time (think website, social media badges, special online only offers, etc).
We know that money is tight. But does that mean you should stop talking to your clients or looking for new ones? NO! Times like these are your opportunity to stand out from the competition. While your competitors are crawling into the corner, you should be stealing the spotlight! Here are a few tips that will help you gain market…
Did you retweet that from her? Just a second, let me add her as a friend. Instagram that picture! The above are phrases that have become almost every day terms. Social media now almost dominates the internet, so it’s not silly to assume it dominates the online advertising field. It leads many to wonder: “Is email even still alive?” Many…
One of the biggest factors in determining an effective advertisement is its color and the message it conveys. For example, being in a baby store with bright red and aqua might make you a bit uncomfortable, while the typical colors of pastel blue and pink are much more soothing and comforting, which is the desirable atmosphere while shopping for your…
I have had quite a few posts recently touting the benefits of social media. While still in its infancy, social media and social networking are incredibly powerful when executed properly and when companies use them to bridge the communication gaps between themselves and their customers, clients, and core audiences. But while just about everyone is at least dipping their toes…
A little over a month ago, I headed to Dallas with a very good friend. Since it was a girls’ weekend, we decided to pamper ourselves and stay at Hotel ZaZa. I had not heard of the boutique hotel before this trip, but after staying there for two nights, I’ll never forget it! From the interior design of the hotel,…
