Category

branding

2013 Color Trends

By | branding, corporate branding, design, Graphic Design | No Comments

One of the biggest factors in determining an effective advertisement is its color and the message it conveys. For example, being in a baby store with bright red and aqua might make you a bit uncomfortable, while the typical colors of pastel blue and pink are much more soothing and comforting, which is the desirable atmosphere while shopping for your…

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The Importance of Direct Mail and Email Marketing in the Social Media Age

By | branding, Direct Mail, Direct Marketing, full moon design group, marketing, social media, strategy, Vicky Gouge | No Comments

I have had quite a few posts recently touting the benefits of social media.  While still in its infancy, social media and social networking are incredibly powerful when executed properly and when companies use them to bridge the communication gaps between themselves and their customers, clients, and core audiences.  But while just about everyone is at least dipping their toes…

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Hotel ZaZa – A Branded Success

By | advertising, branding, corporate branding, design, Direct Marketing, full moon design group, Graphic Design, marketing, Promotional Marketing, strategy | No Comments

A little over a month ago, I headed to Dallas with a very good friend. Since it was a girls’ weekend, we decided to pamper ourselves and stay at Hotel ZaZa. I had not heard of the boutique hotel before this trip, but after staying there for two nights, I’ll never forget it! From the interior design of the hotel,…

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Social Media: Ready… Set… Now What?

By | advertising, branding, corporate branding, full moon design group, marketing, social media, strategy, Vicky Gouge | No Comments

So you are taking the plunge.  You’ve heard it over and over and you are taking the first steps toward getting your business in the social media / social networking realm.  Ready… Set… Now What? Thoughtful planning and consideration need to go into the process, but the effort can be daunting and outright overwhelming. Here’s a good solid approach that…

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Social Media: Yet another way to expose yourself.

By | branding, full moon design group, marketing, social media | No Comments

The social media revolution is here and it’s here to stay.  And most business owners have had someone tell them they should be using social media, but not everyone is on board because they simply don’t see the big picture. Social Media really is all about exposing yourself.  It’s about getting yourself out there, engaging people in conversations and telling…

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Non-Profits Profit from Branding, Too

By | branding, marketing | No Comments

Non-profits operate just like any other business – well aside from the fact that they don’t make a profit.  All of the non-profits proceeds go to paying bills, paying employees, and then going to help the people they were founded to help.  Non-profits’ budgets are traditionally tight and have become even tighter in these trying economic times.  Non-profits do, however,…

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Presidential Race – Is it all about Branding?

By | branding | No Comments

The Presidential race isn’t just about the politics, the views, and the party affiliations.  The presidential race is actually all about branding. Presidential Race Isn’t Complete Without Slogans The branding of a presidential candidate starts with the slogan, which typically portray that candidate’s platform.  Slogans are very grassroots in that they get repeated; they appear on posters, flyers, billboards and…

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