Photographers produce and preserve images that convey a message without the need for words. They can tell a story, record an event or give off an art vibe. I was flipping through a magazine and I was intrigued by a picture of the sun’s rays, cascading along the sea shore. I was ready to book my ticket as my eyes darted across the knit bits of detail used on the page. Right then I wondered what is it that made me stop and take a second glance of this picture. Photography is a staple of design: it’s a step in the designing process. Photography plays an important role in graphic design. It’s helpful that photographers know the design concept prior to the creation in order to capture the image that best conveys the message. Designers need quality photographs in order to create quality designs.
How can photography be translated into graphic design? The answer is the camera. The camera is capable of creating masterpiece graphic images and other photo-like art. Graphic elements can be found in every art picture; these graphic elements include form, design, texture, and content. In today’s age of marketing, design and photography go hand in hand. In all aspects of visual design, photographic design requires planning and decision making. Photographers need technical expertise, creativity, and the appropriate professional equipment. Producing a successful picture requires choosing and presenting a subject to achieve a particular effect, selecting the right cameras, and having the right photographic enhancing tools. Photographers also try different techniques to perform good quality photographs: enhance the subject’s appearance with natural or artificial light, shoot the subject from an interesting angle, draw attention to a particular aspect of the subject by blurring the background, or use various lenses to produce desired levels of detail at various distances from the subject. This is where our favorite adobe programs come in hand to create a photographic design. An example I found on the web is this: http://www.flickr.com/photos/danielle-tunstall/4507765328/in/pool-photographicdesign. This picture is a close up version of a child and then enhanced in photoshop. The designer threw in a techno-stencil brush effect into the picture to create an art form of a photographic design.
The magazine photo that I stumbled upon would look great by itself without the editing. But what made it more appealing were the graphic elements splashed across the page to allure the viewer. Photography and graphic design go hand in hand when creating a masterpiece image. Without the designs, it’s just an ordinary sunset picture.