Direct Mail: The Numbers

By | Direct Mail, marketing | No Comments

Last week we talked about direct mail and why it works and now we want to expand on that. Here is the bottom-line on direct mail: In the past 50 years, direct mail has never declined.  That’s right – it has never declined.  On the flip side – it has increased and continues to increase.  According to a Universal McCann…

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Let’s shatter some branding myths, okay?

By | corporate branding | No Comments

Branding Myth #1:  I don’t need a brand. Yikes. Yes you do! If you’re in business, you need a brand. Think of it as a business essential, like your phone or your bank account. You can’t very well do business without those, can you? If we learned anything from the branding alphabet, we discovered how branding affects us all. If…

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