Communication is one of the most important parts of the design process. A good designer will check in with you early and often. Between all the mockups, feedback, revisions, and testing, we love to hear your opinions and make sure we’re on the same page. Effective communication takes a design from good to truly great. These five tips will ensure…
We can all probably think of logos that speak to us. They have their own unique look and feel. Each one tells a different story and appeals to a specific audience. So, how are these logos created? And what rules do we keep in mind each time we create a logo for a client here at Full Moon Design Group?…
These days, it seems like just about everything continues to move into the digital sphere, and we’ll soon be living in a paperless world. But that might not be the case at all, especially when it comes to marketing. Could some of the most effective campaigns be spearheaded by…direct mail? A fascinating Canadian study compared the effects of direct mail…
An intern’s perspective So many people do not understand what graphic design is, or believe they do. For one, it is not art or decorative. Graphic design is a message that communicates to an audience. Of course, art communicates to an audience in its own way, by amusing or persuading people, explaining a complicated system, or to sell or demonstrate something….
It seems that I’m having more conversations these days about online and email marketing. And, in most cases, I find myself surprised at the feedback I hear. Simply stated… email and website marketing activities should NOT be used solely to market a business. It takes many activities and campaigns to successfully market a business. Yes, email and website marketing are…
Austin real estate continues to defy the odds as we near the end of 2008. While the number of homes sold is down 23% for the year, median single-family home prices are still up 1.1% for the year. The depressed national economy has clearly caused the slow down in home sales volume in Austin, but it is amazing that Austin…
Blogging. It has become extremely popular lately, and why not – it gives people an opportunity to share their thoughts and expertise with the world. It gives people the ability to have their words show up in print for anyone to read. That’s pretty cool for the average person. However – with companies – blogging is even cooler. It not…
Marketing tips may not seem like that important of a blog when you have the election and the economy to talk about; however it is because of the impending election and the current state of the economy that marketing is a very important topic of discussion. With no one feeling too certain about the future, it is time to take…
FOR IMMEDIATE RELEASE AUSTIN, TEXAS, October 20, 2008 – Full Moon Design Group, an Austin-based marketing communications and design firm, today announces the completion and release of the book, The Smile Never Fades: Caring and Sharing by Bill Bastas. Proceeds from this wonderful collection of memories go to helping breast cancer survivors. Full Moon Design Group is proud to be…
Austin, Texas – Aug 28, 2008 – Full Moon Design Group announces that they have recently added a blog to their website, www.fullmoondesigngroup.com. Co-founder Katie Osborne says, “The web has become a powerful research tool for the consumer and in return a powerful marketing tool for businesses. People are going to the web to research and find solutions to their…
