As a small business owner, how much should you be spending on marketing, and what specifically should you be spending it on? The answers will of course be a little different for every business owner, but there are some solid principles we should all be keeping in mind as we move ahead into the new year. Today I’m bringing you…
Introducing the Lunar Cycle: All marketing wheels need to be in orbit! *Note: Our model is to serve as a summary of good marketing practices. To be successful in business, you have always needed a marketing strategy. Your marketing strategy has always needed to promote your brand while protecting it at the same time. And the result of a truly…
Email marketing is not an easy task to take on, and I personally highly recommend you seek a professional marketing company (that is what we are here for, you know) to help design the right messaging to reach your customers. However, if you do decide to go it alone, using the following guidelines will greatly decrease your margin for error and increase the likelihood that your email campaign will be a success.
We know that money is tight. But does that mean you should stop talking to your clients or looking for new ones? NO! Times like these are your opportunity to stand out from the competition. While your competitors are crawling into the corner, you should be stealing the spotlight! Here are a few tips that will help you gain market…
A little over a month ago, I headed to Dallas with a very good friend. Since it was a girls’ weekend, we decided to pamper ourselves and stay at Hotel ZaZa. I had not heard of the boutique hotel before this trip, but after staying there for two nights, I’ll never forget it! From the interior design of the hotel,…