Your mother actually knew what she was doing when she choose the color pink for the carpet in your childhood bedroom. Pink has a calming effect and is considered very tranquil; which is why you were sent to your room full of pink carpet after throwing your weekly temper tantrum.
Throughout history, color has been used in various ways. The Native American Indians, as well as the Egyptians used color for healing. Graphic design and marketing companies use color to invoke an emotion or a suggestion from their clients’ target audiences.
Choose Color Carefully
When choosing the right colors for your corporate logo or brochure design, we at Full Moon Design Group take in consideration what image you want to portray. Colors help define how your corporation is perceived.
- Red is the most energetic and attention-getting color. It is associated with love, danger, speed, strength, anger and violence.
- Blue is the most stable color and reflects reliability, loyalty and cleanliness. It can actually reduce body temperature and slow down the heart rate.
- Black represents many things such as mystery, fear, power, death and wealth. Think of common terms associated with Black, i.e. Black Monday.
- Green is considered by many as their favorite color. It represents good luck, the environment, renewal, growth, etc. It can, however, also represent envy and jealousy.
- Yellow represents happiness, joy and sunshine. Too much of it, though, can cause anxiety.
The Importance of Color
Now hopefully we didn’t scare you about color and the perceptions people have of them. Color is very important in your corporate brochures, post cards, flyers and business cards. Color is what gets that marketing piece or promotional item off the table and into the hands of a potential customer; we just want to make sure that your color is saying the right thing about you … that’s just the kind of people we are.
*Photo by Marina Burity