Non-Profits Profit from Branding, Too

By September 24, 2008branding, marketing

Non-profits operate just like any other business – well aside from the fact that they don’t make a profit.  All of the non-profits proceeds go to paying bills, paying employees, and then going to help the people they were founded to help.  Non-profits’ budgets are traditionally tight and have become even tighter in these trying economic times.  Non-profits do, however, still need to find a way to get customers, i.e. people contributing to their cause.

Branding is more important to a non-profit than most any other type of business; mainly because non-profits don’t have the budget to advertise or spend on snazzy marketing campaigns.  Non-profits’ brands’ play a major role in their marketing efforts.

Non-Profits that Stand Out

To really understand the importance of great branding to a non-profit; think of all the well known non-profit brands out there and then think how when you see them you feel safe donating or know that you can feel good about whatever event you are attending, book you are reading, or race you are running because you know that you are giving back to your community.

Some of the most well known brands are American Red Cross LogoThe American Red Cross, The United Way,World Wildlife Fund, Susan G. Komen, The Salvation Army, and Amnesty International.

Non-Profits make Great Clients

Branding for non-profits is one way that Full Moon Design Group gives back to the community.  We have helped several non-profits throughout the Austin area create their brands and marketing materials at no cost.  Full Moon Design believes that non-profits deserve the absolute best branding – just like every other company out there – and we believe that helping the non-profits is the least we can do.  We have worked with non-profits like Smile Never Fades in their fight against breast cancer; the Umlauf Sculpture Gardens in their fight to preserve the importance of the arts; the Waterloo Counseling Center as they work toward their vision of Austin being an all-inclusive community; and the Texas Rural Communities as they serve rural communities in Texas through economic development and loan and grant programs.

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