2013 Online Marketing Trends

2013 as a year brings about a slew of new online marketing techniques. When marketing for a small business, it is always wise to consider what the effective, inexpensive option is.

One trend that has been especially popular is the designing and redesigning of many websites. It is no secret that design matters a lot to a consumer. They would be much more likely to do business with a company that has a clean, interesting website, rather than a company that operates on a website that looks like it came out of the Jurassic period. Small businesses should look to companies like Apple, which, keep in mind, sells just a small assortment of products, but the products they do produce are well designed and easy to navigate. Even their website is aesthetically pleasing but it is extremely hard to get “lost” while navigating it. Want to look more attractive to future customers? It’s time to revamp that default website into something that looks like a masterpiece.

Another developing marketing trend in 2013 is the use of video in advertising. Let’s face it — a ton of videos are watched online everyday (about 4 billion every day….whew that’s a big number) If you scroll down your Facebook feed just for a second, then you will see that one of your friends probably shared a video link with the rest of the world. Actually, about 68% of video watchers share video links, which only means more exposure from a marketing standpoint. It also helps that people remember information from a video much better than just seeing an image or plain text. So, you wanna be remembered by your audience? You’d be nuts not to implement videos in your advertising campaigns.

Worldwide, there are about 5 billion mobile users and about 1.1 billion of those are subscribed to some form of a smartphone. The world went and still goes bonkers for products such as the iPhone, Samsung Galaxy, iPad, and HTC Evo. Many companies are creating mobile versions of their websites to allow for ease of access while on a mobile device. They are also creating campaigns that apply to smartphone users only, such as an app on the iPhone or Samsung Galaxy. It’s time to get mobile and appeal to one of the biggest markets in the country.

Lastly, one of the biggest trends developing in online marketing is the use of “loyalty marketing”. Everyone knows that it is more costly to attract a new customer than to retain a regular customer. With the rise in social media, customers can now feel “connected” to a company they are doing business with. They feel free to share their opinions on a new product or a new feature on the company’s website. As a result, a customer feels “included” with the companies decisions and announcements. Businesses now are trying to find creative ways to reward customers for their loyalty. They want to ensure that their customers feel appreciated and valued. When considering marketing for a small business, it is now almost imperative that you consider how the customers feel like they are being treated by said business. Ensuring that they feel more included with the company makes them feel more loyal to the company, which means they will continue doing business with you.

2013 is more than halfway over, but there is still plenty of time to create an innovative and successful marketing campaign. When advertising for your small business, be sure to consider the trends of the year listed above. More importantly, be sure to contact Full Moon Design Group and let them help you develop a lasting marketing campaign.

2013 as a year brings about a slew of new online marketing techniques. When marketing for a small business, it is always wise to consider what the effective, inexpensive option is.

                One trend that has been especially popular is the designing and redesigning of many websites. It is no secret that design matters a lot to a consumer. They would be much more likely to do business with a company that has a clean, interesting website, rather than a company that operates on a website that looks like it came out of the Jurassic period. Small businesses should look to companies like Apple, which, keep in mind, sells just a small assortment of products, but the products they do produce are well designed and easy to navigate. Even their website is aesthetically pleasing but it is extremely hard to get “lost” while navigating it. Want to look more attractive to future customers? It’s time to revamp that default website into something that looks like a masterpiece.

                Another developing marketing trend in 2013 is the use of video in advertising. Let’s face it — a ton of videos are watched online everyday (about 4 billion every day….whew that’s a big number) If you scroll down your Facebook feed just for a second, then you will see that one of your friends probably shared a video link with the rest of the world. Actually, about 68% of video watchers share video links, which only means more exposure from a marketing standpoint. It also helps that people remember information from a video much better than just seeing an image or plain text. So, you wanna be remembered by your audience? You’d be nuts not to implement videos in your advertising campaigns.

                Worldwide, there are about 5 billion mobile users and about 1.1 billion of those are subscribed to some form of a smartphone. The world went and still goes bonkers for products such as the iPhone, Samsung Galaxy, iPad, and HTC Evo. Many companies are creating mobile versions of their websites to allow for ease of access while on a mobile device. They are also creating campaigns that apply to smartphone users only, such as an app on the iPhone or Samsung Galaxy. It’s time to get mobile and appeal to one of the biggest markets in the country.

                Lastly, one of the biggest trends developing in online marketing is the use of “loyalty marketing”. Everyone knows that it is more costly to attract a new customer than to retain a regular customer. With the rise in social media, customers can now feel “connected” to a company they are doing business with. They feel free to share their opinions on a new product or a new feature on the company’s website. As a result, a customer feels “included” with the companies decisions and announcements. Businesses now are trying to find creative ways to reward customers for their loyalty. They want to ensure that their customers feel appreciated and valued. When considering marketing for a small business, it is now almost imperative that you consider how the customers feel like they are being treated by said business. Ensuring that they feel more included with the company makes them feel more loyal to the company, which means they will continue doing business with you.

                2013 is more than halfway over, but there is still plenty of time to create an innovative and successful marketing campaign. When advertising for your small business, be sure to consider the trends of the year listed above.

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