Ideally, you’ve got a consistent marketing plan in place and your potential clients and customers are hearing from you throughout the year. And when the holidays roll around? It’s time to have a little extra fun! It’s understandable that your mind probably just jumped straight to Christmas. But it’s actually Thanksgiving that holds tons of untapped potential for business promotions….
When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs. There are many things to consider in avoiding many complications. While there are so many ways you can make people subscribe to your list, there are also some things you must do to avoid subscribers from wanting…
I’ve noticed more and more lately that writing is sort of “last week.” It’s old school. Blame it on technology, if you like. Pick one: whether it’s cell phone texting, word processing auto correct, or spell check they’ve all contributed to the slow demise of a basic skill. Sometimes I wonder if a person realizes that they’ve sent me a…
Introducing the Lunar Cycle: All marketing wheels need to be in orbit! *Note: Our model is to serve as a summary of good marketing practices. To be successful in business, you have always needed a marketing strategy. Your marketing strategy has always needed to promote your brand while protecting it at the same time. And the result of a truly…
Email marketing is not an easy task to take on, and I personally highly recommend you seek a professional marketing company (that is what we are here for, you know) to help design the right messaging to reach your customers. However, if you do decide to go it alone, using the following guidelines will greatly decrease your margin for error and increase the likelihood that your email campaign will be a success.
Did you know that most people spend more time reading email than browsing the Internet? We are an email-centric society. It is one of the primary ways we conduct business, share ideas, and communicate. It is both powerful and inexpensive; two things that most businesses need.
Did you retweet that from her? Just a second, let me add her as a friend. Instagram that picture! The above are phrases that have become almost every day terms. Social media now almost dominates the internet, so it’s not silly to assume it dominates the online advertising field. It leads many to wonder: “Is email even still alive?” Many…
