Category

strategy

Promotional Items = Walking Billboards

By advertising, branding, marketing, Promotional Marketing, strategy

Take a second and look around. You are probably at your desk reading this blog post or you are reading this on your phone. My bet is you have a few promotional items around that you may not realize are there anymore, but for one reason or another you kept it nearby. Me? Just at my office, I have an acrylic cup from one of my favorite vacation spots, a cup from the World Championship Goat Cook-Off, a couple of coasters, one representing my Longhorns, koozies from numerous clients, a client’s calendar and too many pens to count! At home, I have so many chip clips that I am never hurting for one when in need! Do I use them all? Yes! That’s what makes them effective. Even the notepad that I love so much I use it daily has the company’s logo on it.

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April 1, 2015

Marketing: All Wheels need to be in orbit.

By advertising, branding, corporate branding, design, Direct Mail, Direct Marketing, email marketing, full moon design group, Graphic Design, marketing, Promotional Marketing, social media, strategy, Uncategorized, website

Introducing the Lunar Cycle: All marketing wheels need to be in orbit! *Note: Our model is to serve as a summary of good marketing practices. To be successful in business, you have always needed a marketing strategy. Your marketing strategy has always needed to promote your brand while protecting it at the same time. And the result of a truly…

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December 28, 2014

Our Thoughts on Customer Reviews: We Want to Hear from You!

By strategy

As you’ve probably noticed, more and more people are looking to reviews to determine whether or not they should buy from a particular store, eat at a certain restaurant or buy a new product. Heck, you might be one of them…I know that I am! The stats are proving that people are trusting an online stranger over advertising. So, what does that mean for businesses? Get the reviews! Get your customers involved!

Here are some surprising stats:

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October 9, 2014

Why Direct Mail? The Pros, Cons, and Proven Results

By advertising, branding, design, Direct Mail, Direct Marketing, full moon design group, marketing, strategy, Vicky Gouge

Direct mail is one of the most cost efficient and effective marketing tools businesses can use to reach their customers. For a small investment, direct mail reaches a large number of people, gets information directly into the hands of its audience, builds brand awareness and incites people to take action. Direct mail can offer incentives and discounts, educate the public, and can also promote other marketing incentives and tools at the same time (think website, social media badges, special online only offers, etc).

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May 12, 2014

The Importance of Direct Mail and Email Marketing in the Social Media Age

By branding, Direct Mail, Direct Marketing, full moon design group, marketing, social media, strategy, Vicky Gouge

I have had quite a few posts recently touting the benefits of social media.  While still in its infancy, social media and social networking are incredibly powerful when executed properly and when companies use them to bridge the communication gaps between themselves and their customers, clients, and core audiences.  But while just about everyone is at least dipping their toes…

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April 27, 2013

Hotel ZaZa – A Branded Success

By advertising, branding, corporate branding, design, Direct Marketing, full moon design group, Graphic Design, marketing, Promotional Marketing, strategy

A little over a month ago, I headed to Dallas with a very good friend. Since it was a girls’ weekend, we decided to pamper ourselves and stay at Hotel ZaZa. I had not heard of the boutique hotel before this trip, but after staying there for two nights, I’ll never forget it! From the interior design of the hotel,…

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September 2, 2010

Social Media: Ready… Set… Now What?

By advertising, branding, corporate branding, full moon design group, marketing, social media, strategy, Vicky Gouge

So you are taking the plunge.  You’ve heard it over and over and you are taking the first steps toward getting your business in the social media / social networking realm.  Ready… Set… Now What? Thoughtful planning and consideration need to go into the process, but the effort can be daunting and outright overwhelming. Here’s a good solid approach that…

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March 17, 2010