As we have mentioned before, branding is very important in the business world. People begin to know your company by your brand. When they spot that little well-crafted logo; consumers automatically think of your company and your products or services.
Freshen Up Your Brand
However, once you have been around for a while, your logo and brand start to become outdated looking. Thus, in the consumer’s mind, so does your company. So to get a fresh start, you need to freshen up your brand. Think of it as putting on a nice dress shirt at the beginning of the day, by noon the dress shirt is all wrinkled and you and your shirt are starting to look a little worn out. All it takes to look fresh and alive again, is to go home and put on a fresh, clean, ironed shirt. Not a big change, but a significant one.
Fresh Brands Bring Fresh Noise
Think about how many times Coke and Pepsi have re-designed their look, and each time they gain media exposure and attention because of their fresh appeal to the masses. If updating your look and getting a fresh start wasn’t important, I assure you that Betty Crocker’s face would still look like it did back in my grandmother’s day.
Very recently, it might have been Monday; there was a very slight change to the Google Website. In fact, some of you may not have even noticed it. The “favorite” icon on the Google page changed from 
to 
. Not a big change at all, however the internet world went crazy with buzz on Google’s new look. They went from something that everyone was used to and probably ho-hum about to something that everyone wanted to talk about. How’s that for fresh?