When creating an advertisement, whether print or audio, you will want to make sure that you accomplish several things to ensure that your ad is seen or heard. After all, if it’s not seen or heard, it definitely won’t be remembered! Realizing the purpose of an ad will help you create one that will work. So, what’s the purpose of…
Non-profits operate just like any other business – well aside from the fact that they don’t make a profit. All of the non-profits proceeds go to paying bills, paying employees, and then going to help the people they were founded to help. Non-profits’ budgets are traditionally tight and have become even tighter in these trying economic times. Non-profits do, however,…
The Presidential race isn’t just about the politics, the views, and the party affiliations. The presidential race is actually all about branding. Presidential Race Isn’t Complete Without Slogans The branding of a presidential candidate starts with the slogan, which typically portray that candidate’s platform. Slogans are very grassroots in that they get repeated; they appear on posters, flyers, billboards and…
The 2008 Summer Olympic Games came to a close in Beijing this weekend with as much fanfare as it opened. The closing ceremonies are a time to reflect on all the excitement that occurred over the past 17 days, and one can’t help but to think about the excitement that was caused by two Olympians in particular – Usain Bolt…
The Olympics are a time when the whole world pays attention to some healthy competition and to one country … the host country. The 2008 Summer Olympics are being held in Beijing, China this year and so far they are doing a bang-up job in the hosting realm. Everything that we have seen on the television, or in person if…
Branding is probably one of the most important aspects of marketing out there. Branding is what makes your first impression, your last impression, pretty much all of your impressions. Branding was a large topic of discussion at the 2008 HOW Design Conference that was held in Boston a few weeks back. (Just a side F.Y.I., next year’s conference is going…
Marketing on a Budget Marketing on a budget. This is a phrase that is probably on the minds of most of our current and potential clients these days. Although they know that they shouldn’t cutback their marketing efforts, especially during a slow economy … they are and who can blame them. But once the budget is cut, how do you…
In a time when many people fear recession, it may seem odd to suggest to companies to spend money on marketing. However, it is during this downturn in the economy that this is actually one of the most important areas to spend your money. Marketing Myths Some say that a down economy is the time to cut the marketing and…
As we have mentioned before, branding is very important in the business world. People begin to know your company by your brand. When they spot that little well-crafted logo; consumers automatically think of your company and your products or services. Freshen Up Your Brand However, once you have been around for a while, your logo and brand start to become…
Branding is everywhere, even in schools. Earlier this week, I came across an interesting lesson for high school students, and even graduates that have long been out of school. It was created by Carrie McLaren, editor of Stay Free Magazine, at the Center for Media Literacy. Armed with powerpoint slides designed by a friend, Carrie walked into a room of…