Ideally, you’ve got a consistent marketing plan in place and your potential clients and customers are hearing from you throughout the year. And when the holidays roll around? It’s time to have a little extra fun! It’s understandable that your mind probably just jumped straight to Christmas. But it’s actually Thanksgiving that holds tons of untapped potential for business promotions….
As a small business owner, how much should you be spending on marketing, and what specifically should you be spending it on? The answers will of course be a little different for every business owner, but there are some solid principles we should all be keeping in mind as we move ahead into the new year. Today I’m bringing you…
These days, it seems like just about everything continues to move into the digital sphere, and we’ll soon be living in a paperless world. But that might not be the case at all, especially when it comes to marketing. Could some of the most effective campaigns be spearheaded by…direct mail? A fascinating Canadian study compared the effects of direct mail…
Austin, Texas, June 14, 2010 – Full Moon Design Group, Inc. proudly announces that a direct mail campaign designed for Sterling Custom Homes wins a MAX Award by the Home Builders Association of Greater Austin. Principal & Co-Founder Vicky Gouge who designed the postcard campaign was very please and excited. “I was surprised and honored that the campaign Sterling Custom…
Last week we talked about direct mail and why it works and now we want to expand on that. Here is the bottom-line on direct mail: In the past 50 years, direct mail has never declined. That’s right – it has never declined. On the flip side – it has increased and continues to increase. According to a Universal McCann…
