Ideally, you’ve got a consistent marketing plan in place and your potential clients and customers are hearing from you throughout the year. And when the holidays roll around? It’s time to have a little extra fun! It’s understandable that your mind probably just jumped straight to Christmas. But it’s actually Thanksgiving that holds tons of untapped potential for business promotions….
Communication is one of the most important parts of the design process. A good designer will check in with you early and often. Between all the mockups, feedback, revisions, and testing, we love to hear your opinions and make sure we’re on the same page. Effective communication takes a design from good to truly great. These five tips will ensure…
Every business owner, entrepreneur or thought leader has likely spent plenty of time creating a beautiful website they’re proud of. Soon though, they learn that, on average, over 70% of the people who leave their website will never return. This doesn’t have to be the case, though. There are several tried-and-true ways to increase the chances your website visitors stick…
Isn’t it amazing when fun and marketing meet? That’s the beauty of Pinterest, a hugely powerful social media marketing tool that’s awfully addictive (in the best way) and lets you get creative! Today I’m sharing five easy ways to use Pinterest to market your business, blog, or product. As with most social media platforms, Pinterest is always changing, so I’ll…
When you’re proud of your innovative and engaging website, you’ll want to share it with as many people as possible, especially your ideal future clients and customers. To make that happen, you’ll need to appear as high in the Google search rankings as possible. Today I’ll be sharing 5 tested, Google-approved strategies that are working right now and will take…
As a small business owner, how much should you be spending on marketing, and what specifically should you be spending it on? The answers will of course be a little different for every business owner, but there are some solid principles we should all be keeping in mind as we move ahead into the new year. Today I’m bringing you…
These days, it seems like just about everything continues to move into the digital sphere, and we’ll soon be living in a paperless world. But that might not be the case at all, especially when it comes to marketing. Could some of the most effective campaigns be spearheaded by…direct mail? A fascinating Canadian study compared the effects of direct mail…
There’s a business adage that goes something like this: a happy customer tells a friend; an unhappy customer tells the world. With the Internet at our fingertips and social media just a few clicks away, an unhappy customer really can tell the world in just a few seconds. And the world is paying attention. Here are some recent statistics concerning…
The more likes your Facebook business page has, the more opportunities to get your message and products to the people who are most likely to engage with your content and make a purchase. Facebook uses a variety of algorithms to give more reach to posts that come from a page with a higher number of fans, and the more that…
Many of you (hopefully most) have seen these little box codes start popping up everywhere. What most of you don’t know is that these Quick Response (QR) codes have been around for some time now. They were invented in Japan in 1994!! But, like most new technology, it has taken years for these little codes to emerge. Now they are…
