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Why Direct Mail? The Pros, Cons, and Proven Results

By advertising, branding, design, Direct Mail, Direct Marketing, full moon design group, marketing, strategy, Vicky Gouge

Direct mail is one of the most cost efficient and effective marketing tools businesses can use to reach their customers. For a small investment, direct mail reaches a large number of people, gets information directly into the hands of its audience, builds brand awareness and incites people to take action. Direct mail can offer incentives and discounts, educate the public, and can also promote other marketing incentives and tools at the same time (think website, social media badges, special online only offers, etc).

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May 12, 2014

Email Marketing – Can it still work?

By branding, email marketing, marketing

Did you retweet that from her?  Just a second, let me add her as a friend. Instagram that picture! The above are phrases that have become almost every day terms. Social media now almost dominates the internet, so it’s not silly to assume it dominates the online advertising field. It leads many to wonder: “Is email even still alive?” Many…

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July 16, 2013

Social Media: Ready… Set… Now What?

By advertising, branding, corporate branding, full moon design group, marketing, social media, strategy, Vicky Gouge

So you are taking the plunge.  You’ve heard it over and over and you are taking the first steps toward getting your business in the social media / social networking realm.  Ready… Set… Now What? Thoughtful planning and consideration need to go into the process, but the effort can be daunting and outright overwhelming. Here’s a good solid approach that…

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March 17, 2010

Social Media: Yet another way to expose yourself.

By branding, full moon design group, marketing, social media

The social media revolution is here and it’s here to stay.  And most business owners have had someone tell them they should be using social media, but not everyone is on board because they simply don’t see the big picture. Social Media really is all about exposing yourself.  It’s about getting yourself out there, engaging people in conversations and telling…

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January 28, 2010

Social Networking Worked for Me

By marketing

When our marketing consultant asked us to create a Facebook page, I thought she was nuts. How in the heck did I have time to log into Facebook and keep it updated?! Not to mention my apprehension about how a Facebook page would bring Full Moon Design group business. But, after a short “UGH” I proceeded to create one ……

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January 6, 2009

Zen and the Art of Marketing with Blogs

By marketing

Blogging.  It has become extremely popular lately, and why not – it gives people an opportunity to share their thoughts and expertise with the world.  It gives people the ability to have their words show up in print for anyone to read.  That’s pretty cool for the average person.  However – with companies – blogging is even cooler.  It not…

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November 6, 2008

Marketing Tips and the Election Go Hand-in-Hand

By marketing

Marketing tips may not seem like that important of a blog when you have the election and the economy to talk about; however it is because of the impending election and the current state of the economy that marketing is a very important topic of discussion.  With no one feeling too certain about the future, it is time to take…

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October 24, 2008

Non-Profits Profit from Branding, Too

By branding, marketing

Non-profits operate just like any other business – well aside from the fact that they don’t make a profit.  All of the non-profits proceeds go to paying bills, paying employees, and then going to help the people they were founded to help.  Non-profits’ budgets are traditionally tight and have become even tighter in these trying economic times.  Non-profits do, however,…

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September 24, 2008

Presidential Race – Is it all about Branding?

By branding

The Presidential race isn’t just about the politics, the views, and the party affiliations.  The presidential race is actually all about branding. Presidential Race Isn’t Complete Without Slogans The branding of a presidential candidate starts with the slogan, which typically portray that candidate’s platform.  Slogans are very grassroots in that they get repeated; they appear on posters, flyers, billboards and…

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September 15, 2008
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