2013 as a year brings about a slew of new online marketing techniques. When marketing for a small business, it is always wise to consider what the effective, inexpensive option is. One trend that has been especially popular is the designing and redesigning of many websites. It is no secret that design matters a lot to a consumer. They would…
A little over a month ago, I headed to Dallas with a very good friend. Since it was a girls’ weekend, we decided to pamper ourselves and stay at Hotel ZaZa. I had not heard of the boutique hotel before this trip, but after staying there for two nights, I’ll never forget it! From the interior design of the hotel,…
So you are taking the plunge. You’ve heard it over and over and you are taking the first steps toward getting your business in the social media / social networking realm. Ready… Set… Now What? Thoughtful planning and consideration need to go into the process, but the effort can be daunting and outright overwhelming. Here’s a good solid approach that…
When creating an advertisement, whether print or audio, you will want to make sure that you accomplish several things to ensure that your ad is seen or heard. After all, if it’s not seen or heard, it definitely won’t be remembered! Realizing the purpose of an ad will help you create one that will work. So, what’s the purpose of…
