Category

advertising

Promotional Items = Walking Billboards

By advertising, branding, marketing, Promotional Marketing, strategy

Take a second and look around. You are probably at your desk reading this blog post or you are reading this on your phone. My bet is you have a few promotional items around that you may not realize are there anymore, but for one reason or another you kept it nearby. Me? Just at my office, I have an acrylic cup from one of my favorite vacation spots, a cup from the World Championship Goat Cook-Off, a couple of coasters, one representing my Longhorns, koozies from numerous clients, a client’s calendar and too many pens to count! At home, I have so many chip clips that I am never hurting for one when in need! Do I use them all? Yes! That’s what makes them effective. Even the notepad that I love so much I use it daily has the company’s logo on it.

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April 1, 2015

What are QR codes and Why Should you be Using them in your business??

By advertising, Direct Marketing, Graphic Design, marketing, Vicky Gouge

Many of you (hopefully most) have seen these little box codes start popping up everywhere. What most of you don’t know is that these Quick Response (QR) codes have been around for some time now. They were invented in Japan in 1994!! But, like most new technology, it has taken years for these little codes to emerge. Now they are…

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March 8, 2015

The Written Word – Making a Comeback

By advertising, branding, Direct Marketing, email marketing, Graphic Design, Promotional Marketing, website

I’ve noticed more and more lately that writing is sort of “last week.” It’s old school. Blame it on technology, if you like. Pick one: whether it’s cell phone texting,  word processing auto correct,  or spell check they’ve all contributed to the slow demise of a basic skill. Sometimes I wonder if a person realizes that they’ve sent me a…

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January 11, 2015

Marketing: All Wheels need to be in orbit.

By advertising, branding, corporate branding, design, Direct Mail, Direct Marketing, email marketing, full moon design group, Graphic Design, marketing, Promotional Marketing, social media, strategy, Uncategorized, website

Introducing the Lunar Cycle: All marketing wheels need to be in orbit! *Note: Our model is to serve as a summary of good marketing practices. To be successful in business, you have always needed a marketing strategy. Your marketing strategy has always needed to promote your brand while protecting it at the same time. And the result of a truly…

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December 28, 2014

Why Direct Mail? The Pros, Cons, and Proven Results

By advertising, branding, design, Direct Mail, Direct Marketing, full moon design group, marketing, strategy, Vicky Gouge

Direct mail is one of the most cost efficient and effective marketing tools businesses can use to reach their customers. For a small investment, direct mail reaches a large number of people, gets information directly into the hands of its audience, builds brand awareness and incites people to take action. Direct mail can offer incentives and discounts, educate the public, and can also promote other marketing incentives and tools at the same time (think website, social media badges, special online only offers, etc).

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May 12, 2014

5 Quick Marketing Tips for Gaining Market Share on a Tight Budget

By advertising, branding, corporate branding, full moon design group, marketing, social media, website

We know that money is tight. But does that mean you should stop talking to your clients or looking for new ones? NO! Times like these are your opportunity to stand out from the competition. While your competitors are crawling into the corner, you should be stealing the spotlight!  Here are a few tips that will help you gain market…

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February 15, 2014

2013 Online Marketing Trends

By advertising, Direct Marketing, marketing

2013 as a year brings about a slew of new online marketing techniques. When marketing for a small business, it is always wise to consider what the effective, inexpensive option is. One trend that has been especially popular is the designing and redesigning of many websites. It is no secret that design matters a lot to a consumer. They would…

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October 30, 2013

Hotel ZaZa – A Branded Success

By advertising, branding, corporate branding, design, Direct Marketing, full moon design group, Graphic Design, marketing, Promotional Marketing, strategy

A little over a month ago, I headed to Dallas with a very good friend. Since it was a girls’ weekend, we decided to pamper ourselves and stay at Hotel ZaZa. I had not heard of the boutique hotel before this trip, but after staying there for two nights, I’ll never forget it! From the interior design of the hotel,…

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September 2, 2010

Social Media: Ready… Set… Now What?

By advertising, branding, corporate branding, full moon design group, marketing, social media, strategy, Vicky Gouge

So you are taking the plunge.  You’ve heard it over and over and you are taking the first steps toward getting your business in the social media / social networking realm.  Ready… Set… Now What? Thoughtful planning and consideration need to go into the process, but the effort can be daunting and outright overwhelming. Here’s a good solid approach that…

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March 17, 2010