These days, it’s a very urgent question: as a business owner, do you have more to gain or more to lose by taking a political stand on social media? New data from a Sprout Social survey of 1,000 consumers turned up some fascinating insights: Two-thirds of respondents said they wanted companies to take a stand on political issues. 58 percent…
Isn’t it amazing when fun and marketing meet? That’s the beauty of Pinterest, a hugely powerful social media marketing tool that’s awfully addictive (in the best way) and lets you get creative! Today I’m sharing five easy ways to use Pinterest to market your business, blog, or product. As with most social media platforms, Pinterest is always changing, so I’ll…
When you’re proud of your innovative and engaging website, you’ll want to share it with as many people as possible, especially your ideal future clients and customers. To make that happen, you’ll need to appear as high in the Google search rankings as possible. Today I’ll be sharing 5 tested, Google-approved strategies that are working right now and will take…
The more likes your Facebook business page has, the more opportunities to get your message and products to the people who are most likely to engage with your content and make a purchase. Facebook uses a variety of algorithms to give more reach to posts that come from a page with a higher number of fans, and the more that…
Introducing the Lunar Cycle: All marketing wheels need to be in orbit! *Note: Our model is to serve as a summary of good marketing practices. To be successful in business, you have always needed a marketing strategy. Your marketing strategy has always needed to promote your brand while protecting it at the same time. And the result of a truly…
We know that money is tight. But does that mean you should stop talking to your clients or looking for new ones? NO! Times like these are your opportunity to stand out from the competition. While your competitors are crawling into the corner, you should be stealing the spotlight! Here are a few tips that will help you gain market…
I have had quite a few posts recently touting the benefits of social media. While still in its infancy, social media and social networking are incredibly powerful when executed properly and when companies use them to bridge the communication gaps between themselves and their customers, clients, and core audiences. But while just about everyone is at least dipping their toes…
So you are taking the plunge. You’ve heard it over and over and you are taking the first steps toward getting your business in the social media / social networking realm. Ready… Set… Now What? Thoughtful planning and consideration need to go into the process, but the effort can be daunting and outright overwhelming. Here’s a good solid approach that…
The social media revolution is here and it’s here to stay. And most business owners have had someone tell them they should be using social media, but not everyone is on board because they simply don’t see the big picture. Social Media really is all about exposing yourself. It’s about getting yourself out there, engaging people in conversations and telling…
I know that this is a bit late since SXSW has already come and gone, but I really was amazed at what I experienced this year. I am not one that will buy a SXSW music wristband. I have never been that person. I will, however, jump on any bandwagon of free shows that the craziness brings to town. This…
