Ideally, you’ve got a consistent marketing plan in place and your potential clients and customers are hearing from you throughout the year. And when the holidays roll around? It’s time to have a little extra fun! It’s understandable that your mind probably just jumped straight to Christmas. But it’s actually Thanksgiving that holds tons of untapped potential for business promotions….
As a small business owner, how much should you be spending on marketing, and what specifically should you be spending it on? The answers will of course be a little different for every business owner, but there are some solid principles we should all be keeping in mind as we move ahead into the new year. Today I’m bringing you…
These days, it seems like just about everything continues to move into the digital sphere, and we’ll soon be living in a paperless world. But that might not be the case at all, especially when it comes to marketing. Could some of the most effective campaigns be spearheaded by…direct mail? A fascinating Canadian study compared the effects of direct mail…
There’s a business adage that goes something like this: a happy customer tells a friend; an unhappy customer tells the world. With the Internet at our fingertips and social media just a few clicks away, an unhappy customer really can tell the world in just a few seconds. And the world is paying attention. Here are some recent statistics concerning…
The more likes your Facebook business page has, the more opportunities to get your message and products to the people who are most likely to engage with your content and make a purchase. Facebook uses a variety of algorithms to give more reach to posts that come from a page with a higher number of fans, and the more that…
Last week we talked about direct mail and why it works and now we want to expand on that. Here is the bottom-line on direct mail: In the past 50 years, direct mail has never declined. That’s right – it has never declined. On the flip side – it has increased and continues to increase. According to a Universal McCann…
We all get them, almost every time we go to the mailbox; those little postcards, fliers, coupons and free trials that we lovingly refer to as “junk mail.” However much we complain about that mail, we always feel good that there is something in our mailbox when we open it and we all actually find ourselves perusing the “junk mail”…
