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Marketing on a Budget: A How-To

By July 28, 2008marketing

Marketing on a Budget

Marketing on a budget.  This is a phrase that is probably on the minds of most of our current and potential clients these days.  Although they know that they shouldn’t cutback their marketing efforts, especially during a slow economy … they are and who can blame them.  But once the budget is cut, how do you still get your name and message out there.

The following are just a few tips on how to market for less money.

Marketing on a Budget:  Your Message

When marketing on a budget, one of the most important things you can do is to make sure that your messaging is on target with your audience.   Making sure that your message is clear and concise ensures that it is getting across to the largest amount of people during this period of reduced marketing efforts.

Marketing on a Budget:  Utilizing the Internet

Once you have your messaging complete, putting it to use is the next step.  One of the most valuable ways you can market yourself is through your Website.  If you don’t have a Website for your business, then you need to get one.  This is the one place that you can show off your business and reach your clients for a minimal cost.

Now that you have a Website, putting it to work properly is critical.  Make sure that you include your Web address on every piece of promotional and marketing materials that you create and make sure that the address is on every advertisement and every correspondence.  Having your potential clients visit your site and learn more about your company increases the odds of getting their business.

Marketing on a Budget:  Word of Mouth

Finally, word of mouth is probably the best marketing tool out there.  Everyone loves to know what others think of a business; they want to learn about others’ experiences first.

There are several ways to incorporate word-of-mouth into your marketing plan.  The first we are going to suggest is testimonials from current and past clients.  These can be posted on your Web site, as well as on promotional pieces.

The second way that we are going to suggest is social media.  Social media is the word-of-mouth for the future and involves sites like FaceBook, LinkedIn, Flickr, Twitter, De-li-cious, Digg, etc.  Social groups and tools that were used in the past strictly by teenagers are now being utilized by businesses everywhere.  There is not a quicker way to spread good news (and bad news) and a corporate message than through these social sites.

Marketing on a Budget:  What Next?

The above is just a sample of the many ways that you can stretch your corporate marketing dollars.  For more tips on how to market on a budget or for assistance on getting your message across, please feel free to contact us at Full Moon Design Group.  We are ready to help!