These days, it’s a very urgent question: as a business owner, do you have more to gain or more to lose by taking a political stand on social media? New data from a Sprout Social survey of 1,000 consumers turned up some fascinating insights: Two-thirds of respondents said they wanted companies to take a stand on political issues. 58 percent…
Communication is one of the most important parts of the design process. A good designer will check in with you early and often. Between all the mockups, feedback, revisions, and testing, we love to hear your opinions and make sure we’re on the same page. Effective communication takes a design from good to truly great. These five tips will ensure…
Every business owner, entrepreneur or thought leader has likely spent plenty of time creating a beautiful website they’re proud of. Soon though, they learn that, on average, over 70% of the people who leave their website will never return. This doesn’t have to be the case, though. There are several tried-and-true ways to increase the chances your website visitors stick…
We can all probably think of logos that speak to us. They have their own unique look and feel. Each one tells a different story and appeals to a specific audience. So, how are these logos created? And what rules do we keep in mind each time we create a logo for a client here at Full Moon Design Group?…
Did you know that when it comes to an engaging, effective website or other marketing collateral, design and content often go hand-in-hand? In many cases, design actually follows the written content. Sure, design is powerful and pulls in your ideal customers, but it can’t work completely alone! Instead, written content and design should combine forces to deliver your message to…
Take a second and look around. You are probably at your desk reading this blog post or you are reading this on your phone. My bet is you have a few promotional items around that you may not realize are there anymore, but for one reason or another you kept it nearby. Me? Just at my office, I have an acrylic cup from one of my favorite vacation spots, a cup from the World Championship Goat Cook-Off, a couple of coasters, one representing my Longhorns, koozies from numerous clients, a client’s calendar and too many pens to count! At home, I have so many chip clips that I am never hurting for one when in need! Do I use them all? Yes! That’s what makes them effective. Even the notepad that I love so much I use it daily has the company’s logo on it.
I’ve noticed more and more lately that writing is sort of “last week.” It’s old school. Blame it on technology, if you like. Pick one: whether it’s cell phone texting, word processing auto correct, or spell check they’ve all contributed to the slow demise of a basic skill. Sometimes I wonder if a person realizes that they’ve sent me a…
