Communication is one of the most important parts of the design process. A good designer will check in with you early and often. Between all the mockups, feedback, revisions, and testing, we love to hear your opinions and make sure we’re on the same page. Effective communication takes a design from good to truly great. These five tips will ensure…
Every business owner, entrepreneur or thought leader has likely spent plenty of time creating a beautiful website they’re proud of. Soon though, they learn that, on average, over 70% of the people who leave their website will never return. This doesn’t have to be the case, though. There are several tried-and-true ways to increase the chances your website visitors stick…
We can all probably think of logos that speak to us. They have their own unique look and feel. Each one tells a different story and appeals to a specific audience. So, how are these logos created? And what rules do we keep in mind each time we create a logo for a client here at Full Moon Design Group?…
Take a second and look around. You are probably at your desk reading this blog post or you are reading this on your phone. My bet is you have a few promotional items around that you may not realize are there anymore, but for one reason or another you kept it nearby. Me? Just at my office, I have an acrylic cup from one of my favorite vacation spots, a cup from the World Championship Goat Cook-Off, a couple of coasters, one representing my Longhorns, koozies from numerous clients, a client’s calendar and too many pens to count! At home, I have so many chip clips that I am never hurting for one when in need! Do I use them all? Yes! That’s what makes them effective. Even the notepad that I love so much I use it daily has the company’s logo on it.
Many of you (hopefully most) have seen these little box codes start popping up everywhere. What most of you don’t know is that these Quick Response (QR) codes have been around for some time now. They were invented in Japan in 1994!! But, like most new technology, it has taken years for these little codes to emerge. Now they are…
Non-profits operate just like any other business – well aside from the fact that they don’t make a profit. All of the non-profits proceeds go to paying bills, paying employees, and then going to help the people they were founded to help. Non-profits’ budgets are traditionally tight and have become even tighter in these trying economic times. Non-profits do, however,…
Branding is probably one of the most important aspects of marketing out there. Branding is what makes your first impression, your last impression, pretty much all of your impressions. Branding was a large topic of discussion at the 2008 HOW Design Conference that was held in Boston a few weeks back. (Just a side F.Y.I., next year’s conference is going…
In a time when many people fear recession, it may seem odd to suggest to companies to spend money on marketing. However, it is during this downturn in the economy that this is actually one of the most important areas to spend your money. Marketing Myths Some say that a down economy is the time to cut the marketing and…
As we have mentioned before, branding is very important in the business world. People begin to know your company by your brand. When they spot that little well-crafted logo; consumers automatically think of your company and your products or services. Freshen Up Your Brand However, once you have been around for a while, your logo and brand start to become…
Branding is everywhere, even in schools. Earlier this week, I came across an interesting lesson for high school students, and even graduates that have long been out of school. It was created by Carrie McLaren, editor of Stay Free Magazine, at the Center for Media Literacy. Armed with powerpoint slides designed by a friend, Carrie walked into a room of…
