Communication is one of the most important parts of the design process. A good designer will check in with you early and often. Between all the mockups, feedback, revisions, and testing, we love to hear your opinions and make sure we’re on the same page. Effective communication takes a design from good to truly great. These five tips will ensure…
We can all probably think of logos that speak to us. They have their own unique look and feel. Each one tells a different story and appeals to a specific audience. So, how are these logos created? And what rules do we keep in mind each time we create a logo for a client here at Full Moon Design Group?…
When you’re proud of your innovative and engaging website, you’ll want to share it with as many people as possible, especially your ideal future clients and customers. To make that happen, you’ll need to appear as high in the Google search rankings as possible. Today I’ll be sharing 5 tested, Google-approved strategies that are working right now and will take…
Did you know that when it comes to an engaging, effective website or other marketing collateral, design and content often go hand-in-hand? In many cases, design actually follows the written content. Sure, design is powerful and pulls in your ideal customers, but it can’t work completely alone! Instead, written content and design should combine forces to deliver your message to…
These days, it seems like just about everything continues to move into the digital sphere, and we’ll soon be living in a paperless world. But that might not be the case at all, especially when it comes to marketing. Could some of the most effective campaigns be spearheaded by…direct mail? A fascinating Canadian study compared the effects of direct mail…
The more likes your Facebook business page has, the more opportunities to get your message and products to the people who are most likely to engage with your content and make a purchase. Facebook uses a variety of algorithms to give more reach to posts that come from a page with a higher number of fans, and the more that…
I’ve noticed more and more lately that writing is sort of “last week.” It’s old school. Blame it on technology, if you like. Pick one: whether it’s cell phone texting, word processing auto correct, or spell check they’ve all contributed to the slow demise of a basic skill. Sometimes I wonder if a person realizes that they’ve sent me a…
Introducing the Lunar Cycle: All marketing wheels need to be in orbit! *Note: Our model is to serve as a summary of good marketing practices. To be successful in business, you have always needed a marketing strategy. Your marketing strategy has always needed to promote your brand while protecting it at the same time. And the result of a truly…
Email marketing is not an easy task to take on, and I personally highly recommend you seek a professional marketing company (that is what we are here for, you know) to help design the right messaging to reach your customers. However, if you do decide to go it alone, using the following guidelines will greatly decrease your margin for error and increase the likelihood that your email campaign will be a success.
We know that money is tight. But does that mean you should stop talking to your clients or looking for new ones? NO! Times like these are your opportunity to stand out from the competition. While your competitors are crawling into the corner, you should be stealing the spotlight! Here are a few tips that will help you gain market…
