Green seems to be a very popular color these days, it seems that everybody wants to be come more “green” and protect our environment. With that in mind, we decided that a discussion regarding green marketing materials might be worthwhile. How to Green Up your Marketing There are many ways to be a little bit greener when marketing your product…
Full Moon Design Group, Inc. Add Web Development to Services Menu Austin, Texas – June 27, 2008 – Full Moon Design Group announces that they will now offer Web design and development to their already large list of marketing services. Working primarily in the print medium, Full Moon Design Group has realized that the way people get information is changing…
Patience. That is an interesting concept in today’s world. With the internet, text messaging, blackberries, I-Phones, etc; the world wants information and results at the touch of a button and at lightning fast speed. Businesses even want immediate reactions and results from their marketing and advertising campaigns; but what they are forgetting is that the human mind still works at…
In a time when many people fear recession, it may seem odd to suggest to companies to spend money on marketing. However, it is during this downturn in the economy that this is actually one of the most important areas to spend your money. Marketing Myths Some say that a down economy is the time to cut the marketing and…
It is obvious in today’s world that people are busy. They are busy running around trying to meet deadlines and taking care of all the big and important things in their personal and professional lives. However, during all the running around people tend not to notice the little details. They get so focused on the bigger picture and the task…
As we have mentioned before, branding is very important in the business world. People begin to know your company by your brand. When they spot that little well-crafted logo; consumers automatically think of your company and your products or services. Freshen Up Your Brand However, once you have been around for a while, your logo and brand start to become…
Last week we talked about direct mail and why it works and now we want to expand on that. Here is the bottom-line on direct mail: In the past 50 years, direct mail has never declined. That’s right – it has never declined. On the flip side – it has increased and continues to increase. According to a Universal McCann…
We all get them, almost every time we go to the mailbox; those little postcards, fliers, coupons and free trials that we lovingly refer to as “junk mail.” However much we complain about that mail, we always feel good that there is something in our mailbox when we open it and we all actually find ourselves perusing the “junk mail”…
Your mother actually knew what she was doing when she choose the color pink for the carpet in your childhood bedroom. Pink has a calming effect and is considered very tranquil; which is why you were sent to your room full of pink carpet after throwing your weekly temper tantrum. Throughout history, color has been used in various ways. The…
Branding is everywhere, even in schools. Earlier this week, I came across an interesting lesson for high school students, and even graduates that have long been out of school. It was created by Carrie McLaren, editor of Stay Free Magazine, at the Center for Media Literacy. Armed with powerpoint slides designed by a friend, Carrie walked into a room of…
