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marketing

Marketing: All Wheels need to be in orbit.

By advertising, branding, corporate branding, design, Direct Mail, Direct Marketing, email marketing, full moon design group, Graphic Design, marketing, Promotional Marketing, social media, strategy, Uncategorized, websiteNo Comments

Introducing the Lunar Cycle: All marketing wheels need to be in orbit! *Note: Our model is to serve as a summary of good marketing practices. To be successful in business, you have always needed a marketing strategy. Your marketing strategy has always needed to promote your brand while protecting it at the same time. And the result of a truly…

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Why Direct Mail? The Pros, Cons, and Proven Results

By advertising, branding, design, Direct Mail, Direct Marketing, full moon design group, marketing, strategy, Vicky GougeNo Comments

Direct mail is one of the most cost efficient and effective marketing tools businesses can use to reach their customers. For a small investment, direct mail reaches a large number of people, gets information directly into the hands of its audience, builds brand awareness and incites people to take action. Direct mail can offer incentives and discounts, educate the public, and can also promote other marketing incentives and tools at the same time (think website, social media badges, special online only offers, etc).

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5 Quick Marketing Tips for Gaining Market Share on a Tight Budget

By advertising, branding, corporate branding, full moon design group, marketing, social media, websiteNo Comments

We know that money is tight. But does that mean you should stop talking to your clients or looking for new ones? NO! Times like these are your opportunity to stand out from the competition. While your competitors are crawling into the corner, you should be stealing the spotlight!  Here are a few tips that will help you gain market…

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2013 Online Marketing Trends

By advertising, Direct Marketing, marketingNo Comments

2013 as a year brings about a slew of new online marketing techniques. When marketing for a small business, it is always wise to consider what the effective, inexpensive option is. One trend that has been especially popular is the designing and redesigning of many websites. It is no secret that design matters a lot to a consumer. They would…

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The Importance of Direct Mail and Email Marketing in the Social Media Age

By branding, Direct Mail, Direct Marketing, full moon design group, marketing, social media, strategy, Vicky GougeNo Comments

I have had quite a few posts recently touting the benefits of social media.  While still in its infancy, social media and social networking are incredibly powerful when executed properly and when companies use them to bridge the communication gaps between themselves and their customers, clients, and core audiences.  But while just about everyone is at least dipping their toes…

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Hotel ZaZa – A Branded Success

By advertising, branding, corporate branding, design, Direct Marketing, full moon design group, Graphic Design, marketing, Promotional Marketing, strategyNo Comments

A little over a month ago, I headed to Dallas with a very good friend. Since it was a girls’ weekend, we decided to pamper ourselves and stay at Hotel ZaZa. I had not heard of the boutique hotel before this trip, but after staying there for two nights, I’ll never forget it! From the interior design of the hotel,…

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Social Media: Ready… Set… Now What?

By advertising, branding, corporate branding, full moon design group, marketing, social media, strategy, Vicky GougeNo Comments

So you are taking the plunge.  You’ve heard it over and over and you are taking the first steps toward getting your business in the social media / social networking realm.  Ready… Set… Now What? Thoughtful planning and consideration need to go into the process, but the effort can be daunting and outright overwhelming. Here’s a good solid approach that…

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Social Media: Yet another way to expose yourself.

By branding, full moon design group, marketing, social mediaNo Comments

The social media revolution is here and it’s here to stay.  And most business owners have had someone tell them they should be using social media, but not everyone is on board because they simply don’t see the big picture. Social Media really is all about exposing yourself.  It’s about getting yourself out there, engaging people in conversations and telling…

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