It seems that I’m having more conversations these days about online and email marketing. And, in most cases, I find myself surprised at the feedback I hear. Simply stated… email and website marketing activities should NOT be used solely to market a business. It takes many activities and campaigns to successfully market a business. Yes, email and website marketing are…
When our marketing consultant asked us to create a Facebook page, I thought she was nuts. How in the heck did I have time to log into Facebook and keep it updated?! Not to mention my apprehension about how a Facebook page would bring Full Moon Design group business. But, after a short “UGH” I proceeded to create one ……
Holiday cards can be one of the easiest holiday chores to ignore. They truly are painstaking. Keeping track of all the people that you are sending cards, making sure that you have the right address for them, making sure that you have enough cards (including some extras for people that you may have accidentally forgot), and then sitting down and signing…
Blogging. It has become extremely popular lately, and why not – it gives people an opportunity to share their thoughts and expertise with the world. It gives people the ability to have their words show up in print for anyone to read. That’s pretty cool for the average person. However – with companies – blogging is even cooler. It not…
Marketing tips may not seem like that important of a blog when you have the election and the economy to talk about; however it is because of the impending election and the current state of the economy that marketing is a very important topic of discussion. With no one feeling too certain about the future, it is time to take…
Non-profits operate just like any other business – well aside from the fact that they don’t make a profit. All of the non-profits proceeds go to paying bills, paying employees, and then going to help the people they were founded to help. Non-profits’ budgets are traditionally tight and have become even tighter in these trying economic times. Non-profits do, however,…
Marketing on a Budget Marketing on a budget. This is a phrase that is probably on the minds of most of our current and potential clients these days. Although they know that they shouldn’t cutback their marketing efforts, especially during a slow economy … they are and who can blame them. But once the budget is cut, how do you…
Green seems to be a very popular color these days, it seems that everybody wants to be come more “green” and protect our environment. With that in mind, we decided that a discussion regarding green marketing materials might be worthwhile. How to Green Up your Marketing There are many ways to be a little bit greener when marketing your product…
Patience. That is an interesting concept in today’s world. With the internet, text messaging, blackberries, I-Phones, etc; the world wants information and results at the touch of a button and at lightning fast speed. Businesses even want immediate reactions and results from their marketing and advertising campaigns; but what they are forgetting is that the human mind still works at…
In a time when many people fear recession, it may seem odd to suggest to companies to spend money on marketing. However, it is during this downturn in the economy that this is actually one of the most important areas to spend your money. Marketing Myths Some say that a down economy is the time to cut the marketing and…
