I have had quite a few posts recently touting the benefits of social media. While still in its infancy, social media and social networking are incredibly powerful when executed properly and when companies use them to bridge the communication gaps between themselves and their customers, clients, and core audiences. But while just about everyone is at least dipping their toes…
A little over a month ago, I headed to Dallas with a very good friend. Since it was a girls’ weekend, we decided to pamper ourselves and stay at Hotel ZaZa. I had not heard of the boutique hotel before this trip, but after staying there for two nights, I’ll never forget it! From the interior design of the hotel,…
So you are taking the plunge. You’ve heard it over and over and you are taking the first steps toward getting your business in the social media / social networking realm. Ready… Set… Now What? Thoughtful planning and consideration need to go into the process, but the effort can be daunting and outright overwhelming. Here’s a good solid approach that…
The social media revolution is here and it’s here to stay. And most business owners have had someone tell them they should be using social media, but not everyone is on board because they simply don’t see the big picture. Social Media really is all about exposing yourself. It’s about getting yourself out there, engaging people in conversations and telling…
It seems that I’m having more conversations these days about online and email marketing. And, in most cases, I find myself surprised at the feedback I hear. Simply stated… email and website marketing activities should NOT be used solely to market a business. It takes many activities and campaigns to successfully market a business. Yes, email and website marketing are…
When our marketing consultant asked us to create a Facebook page, I thought she was nuts. How in the heck did I have time to log into Facebook and keep it updated?! Not to mention my apprehension about how a Facebook page would bring Full Moon Design group business. But, after a short “UGH” I proceeded to create one ……
Holiday cards can be one of the easiest holiday chores to ignore. They truly are painstaking. Keeping track of all the people that you are sending cards, making sure that you have the right address for them, making sure that you have enough cards (including some extras for people that you may have accidentally forgot), and then sitting down and signing…
Blogging. It has become extremely popular lately, and why not – it gives people an opportunity to share their thoughts and expertise with the world. It gives people the ability to have their words show up in print for anyone to read. That’s pretty cool for the average person. However – with companies – blogging is even cooler. It not…
Marketing tips may not seem like that important of a blog when you have the election and the economy to talk about; however it is because of the impending election and the current state of the economy that marketing is a very important topic of discussion. With no one feeling too certain about the future, it is time to take…
Non-profits operate just like any other business – well aside from the fact that they don’t make a profit. All of the non-profits proceeds go to paying bills, paying employees, and then going to help the people they were founded to help. Non-profits’ budgets are traditionally tight and have become even tighter in these trying economic times. Non-profits do, however,…
